Paid Social Specialist VanMoof – Amsterdam (NL)

Are you a passionate Paid Social Specialist who can handle multiple global campaigns? We are looking for a quick learner and a hard worker who has an open and flexible mindset. 

VanMoof was founded in 2009 by Taco and Ties Carlier, two Dutch brothers with a vision of the perfect city bike. Now their bikes are changing cities and leading the current wave of people choosing e-bikes. VanMoof’s sleek, multi-award winning rides offer a high-tech and feature-rich experience for a devoted worldwide community of 150,000 riders and growing. The iconic integrated frames mirror a fully integrated end-to-end company that has upended the bike industry by taking complete ownership of everything from design to production, from sales to after-service. One of Europe’s fastest growing companies, VanMoof is on course to redefine the future of urban mobility and get the next billion on bikes. VanMoof brand stores can be found in Amsterdam, Berlin, London, New York, Paris, San Francisco, Seattle, and Tokyo, with expansion planned to 50 cities worldwide through dedicated Service Hubs by the end of 2021.

At VanMoof there is never a dull moment. As a scale-up, we’re on course for hyper growth. We are always looking for innovative approaches in our paid media strategy and we love experimenting to ensure we stay on top of our game and lift our campaigns to the next level. This means that deadlines can be tight and as a Paid Social Specialist you will need a flexible and positive attitude to ensure your campaigns are set up for success. 

As our Paid Social Specialist you will be part of the Growth Marketing Team. A dynamic team of 15 responsible for Data & Analytics, Tag Management, CRO, CRM, Paid Search, SEO, Video Advertising, Display Advertising and Paid Social. You’ll be supporting our Paid Media Manager on the seamless execution of our Paid Social campaigns. All our online media activity is managed in house so you will be able to take full strategic and operational control of the campaigns.

What you’ll do: 

  • Set up & launch global, full funnel Paid Social campaigns on Facebook, Instagram, Snapchat, and Linkedin (and possible other platforms in the near future);
  • Analyse campaign performance and uncover insights for optimization; 
  • Work together with our Paid Media Manager on channel strategy: 
    • Share creative best practices based on learnings from previous campaigns with the Creative & Production teams to ensure content & messaging fits our campaign goals;
    • Define target audiences; 
    • Manage budgets; 
    • Run experiments (A/B Tests, Lift studies) to learn what works and what doesn’t
  • Collaborate with our platform and technology partners to ensure our campaigns are set up for success and we are on top of the latest developments; 
  • Get creative and find ‘out of the box’ opportunities within our Paid Social campaigns to help boost sales and brand recognition. 

What you’ll bring: 

  • 1 to 2 years hands-on campaign management (media planning/buying) experience across Facebook/Instagram, Snapchat is a nice to have.
  • A self-starter mentality, capable of working in an agile, cross-functional team. 
  • Excellent analytical and communication skills, result and data driven, and eager to innovate.
  • Experience working with Smartly is a plus. 
  • Experimental mindset 
  • International experience is preferred.
  • Excellent oral and written English is required. 
  • You are based in the Netherlands and are willing to commute to our Amsterdam office

Please note that applicants will receive response after the 8th of September.

What you’ll get:

  • 26 paid holiday days for you to unwind
  • Your very own VanMoof bike (lend-lease)
  • Pension plan with Brand New Day
  • Bi-annual performance awards (subject to individual and company results)
  • Laptop, screens, and software tools
  • Insider experience in a rapidly-growing international company
  • Healthy lunch provided when in the office
  • Special snacks, tasty coffee (and lots of tea) when in the office
  • Weekly bootcamp, weekly yoga, OneFit discount, and ClassPass credits
  • Discount on Dutch health insurance

About us:

We’re obsessed with cities. So are our bikes. Truly city-proof, they shrink long commutes, scare off bike thieves, and amplify your pedal power.

We made it our mission to get the next billion on bikes. Join us on this journey.

Job descriptions are difficult to interpret. We understand you might not tick all the above boxes. The truth is, we don’t either. If you feel excited about our upcoming challenges, we encourage you to apply now!

Campaign success

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