Marketing Manager, LAKA – Bristol (UK)


About the job

We exist to rewrite the rules of insurance so it’s something people stand with, not against.

Our story began in 2017 when we set out to transform bicycle insurance by connecting passionate cyclists all over the UK to form a collective and protect their bikes. A better model for insurance was born.

Fast forward to today and we’ve:

  • Been awarded Best Cycle Insurance Provider (for 3 years in a row)
  • Expanded to commercial business and quickly become leaders in last-mile insurance
  • Launched into new territories and now rolling-out across Europe
  • Captured the enthusiast cyclist market and expanded across all cycling segments
  • Opened offices in London, Bristol, Amsterdam and have enabled remote working

Help us change an outdated industry…

We’re growing real fast on our path to make the Laka collective model the industry standard and we’re expanding across segments, products, and territories. We’re looking for innovative, bold and brave minds to help us build the world’s best insurance company.

About The Role

Reporting into the Head of Marketing, the Marketing Manager will be joining Laka’s Marketing team at an exciting time. This role works closely with our sales, product and tech functions to identify areas of growth and co-ordinate the projects needed to meet our ambitious goals. Your contribution will ensure we drive new customers as well as upselling, retaining and creating advocates out of existing customers.

As a Marketing Manager you’ll:

  • Develop and own the Laka e-CRM strategy
  • Manage email lifecycle campaigns from customer acquisition, through to conversion, retention and reactivation (B2B and D2C)
  • Research, test and scale new and existing customer acquisition channels, techniques and technologies.
  • Continuously innovate customer journeys that strive to be the right message, on the right channel, at the right time with the right call to action
  • End to end campaign management with multiple channels/stakeholders
  • Own our referral programme to acquire new customers and to create brand advocates
  • Collaborate with the entire marketing team to create engaging multi channel content
  • Produce detailed reporting as required

Location: we’re happy for this role to be based anywhere in the UK, with occasional travel to our London or Bristol offices.


You’ll be successful by having:

  • At least 5 years’ experience working in both B2B and B2C environments
  • Knowledge of email segmentation, programmatic content, and automated branching campaigns
  • Significant experience in customer lifecycle management
  • Experience with paid media including PPC, paid social and programmatic
  • Experience of mapping customer journeys across products and territories
  • Independently managing big strategic projects from start to finish
  • Previously run a successful referral campaign using the entire marketing mix
  • Strong organisation skills, with good written and verbal communication skills
  • The ability to reveal insights on campaigns, creating a feedback loop with stakeholders to inform decisions

Location: Laka is a remote first company, and welcomes applications from territories where we are currently live, or will soon launch. We currently have offices in Bristol, London and Amsterdam, we are live in Belgium and France, with Germany launching in June. The successful candidate must be able to travel to a Laka office as required.


At Laka, we’re passionate about building a culture that cares for our people as much as we care for our customers. Our benefits package currently includes:

  • A remote-first, flexible working environment, built on trust and autonomy
  • Share options – we want everyone to have a stake in our success
  • Annual bonus scheme of up to 10% of your salary
  • 25 days annual leave, with the option to take more if you need it
  • £200 contribution to your home working set up
  • £500 annual personal development allowance
  • Retail discounts programme, provided through CharlieHR Perks at Work
  • £10 monthly Laka credit – for all you bike enthusiasts
  • Wellbeing and mental health support, via Spill
  • Access to co-working office spaces, with fun social events, including paid-for weekly team lunches & offsites

To find out more about what it’s like to work at Laka, visit our careers page here.

Our customer collective is broad and inclusive, and we’d like our own people to be too. We continuously strive to build a diverse team from all backgrounds as we believe that varied experiences and perspectives makes the Laka collective even stronger. If you’d like to request a reasonable adjustment as part of our application or assessment process, please let us know by emailing

Campaign success

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Member profile

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