Marketing and Sales Executive, Laka – Amsterdam (NL)


About the job

👋🏻 Hello, we’re Laka

You might not have heard of us yet – that’s OK, you’ve found us now – come and find out more about our journey…

Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong – a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so it’s something people stand with, not against.

Our model: Laka makes sure everything runs smoothly for The Collective – from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service, the collective pays Laka a fee relative to the claims in a month.

Take a closer look at exactly what this means and how it works here:

What have we been up to since then…?

In a nutshell, we’ve been very busy! Here are a few of the massive achievements we’ve had:

🚀 Raised an awesome Series A investment round of over $13m

🚀 Grown the team to over 50 Lakanauts, based across the UK and NL, enabling a choice-based, remote-first way of working

🚀 Launched Laka in a total of 5 countries, essentially helping more people in more places!

🚀 Captured the UK and NL enthusiast cyclist market and expanded into commercial business partnering

🚀 Been awarded ‘Best Cycle Insurance Provider’ (for the past 5 years in a row – go us! 🥳)

🚀 Opened 3 shiny new offices in London, Bristol & Amsterdam to provide spaces for people to collaborate as they like

🚀 We’ve also achieved a 5* rating on Google Reviews and Glassdoor – go check us out!

Help us continue to change an outdated industry…

We’re growing real fast on our path to make the Laka collective model the industry standard and we’re expanding across segments, products, and territories. We’re looking for innovative, bold and brave minds to help us build the world’s best insurance company.

🤘🏼 The role

Marketing & Sales team at Laka

As the Marketing and Sales Executive at Laka, you’ll be part of a mission-driven company revolutionising the insurance industry with fairness and transparency. Our unique collective bicycle insurance model has earned us a reputation for exceptional customer service and high ratings.

In this role, you’ll have a significant impact on our existing marketing efforts in NL and the UK and the expansion into new customer segments and international markets like Germany, France, and Belgium. You’ll collaborate closely with the Marketing Lead EU and Partnerships Manager in the Netherlands, as well as our global Marketing team in the UK.

Your role as our Marketing and Sales Executive will encompass a range of responsibilities across the team. As an integral part of the team, you will be actively involved throughout the entire marketing funnel, from executing campaigns through to email marketing and social media content creation. Additionally, you’ll provide valuable support to the Sales team, nurture partnerships and represent Laka at industry trade shows and events.

What you’ll be getting up to:

  • Collaborating closely with the Marketing and Sales team, providing support in the implementation of strategic initiatives, campaign rollouts, analytics, and regional market analysis
  • Driving email marketing initiatives, such as our monthly billing email and partnership communications, with a focus on retention and conversion
  • Creating engaging content and managing our community across all social media, while also maintaining our presence on LinkedIn
  • Working alongside our writers and translators to produce SEO-enhanced content and blog posts, and develop impactful landing pages to boost our online presence and increase conversion
  • Researching and managing our trade show strategy and attendance
  • Assisting the Sales team by providing marketing materials, aiding in lead acquisition, and supporting partnership activations

Location: we’re happy for this role to be based anywhere in the the Netherlands, with occasional travel to our office in Amsterdam (the team there tend to come into the office a couple of days per week, but we have no set minimum)

👉🏻 This role will be a great fit if you:

  • Hold an HBO, Bachelor’s, or Master’s degree in marketing or a related field
  • Have 1-3 years of experience in Marketing roles
  • Are fluent in both English and Dutch, with excellent written and verbal communication skills
  • Have experience of social media, content creation, and email marketing
  • Have a hands-on approach and an entrepreneurial mindset: you enjoy rolling up your sleeves and taking a proactive approach to getting things done
  • Have a love for cycling and are eager to make an impact in the cycling industry
  • Can speak an additional language – French or German [or both] is a big plus

Before you apply, please make sure that you currently have the right to work in the Netherlands (we’re really sorry, but we’re not able to provide visa sponsorship for this role).

🌟 Our perks

What can you expect from working at Laka?

📈 Share options – we want you to be rewarded for Laka’s success – everyone in the business is granted share options when they join

💰 Company bonus scheme – if the company hits its targets, you’ll get a cash bonus at the end of the year

🌴 Annual leave – 25 days holiday (plus bank holidays), plus additional days over the Christmas period, with the option to roll over up to 5 days per year

💶 Pension scheme – Laka pays 3% of your base salary into your pension to help you save for the future

🖥 Home set-up allowance – in addition to letting you choose the kit you want (MacBook or Windows laptop, plus additional equipment like screens, keyboard, etc), we’ll also give you a one-off budget of €220 to get anything else you want in order to make your homeworking environment a comfortable place to be

🍽 Weekly lunch on us – €15 every Wednesday to enjoy lunch on Laka – pop out locally with people in the office, or order-in at home, the choice is yours

💃 Company-wide events – we love getting everyone together as much as possible – expect regular events throughout the year, for team building, bonding, and general good old-fashioned fun!

🎳 Monthly socials – as if quarterly company events weren’t enough, we also give each office a budget for a monthly social activity (think anything from low-key dinner & drinks through to adventure golf, paddleboarding, bowling, electric darts, trampoline parks and more!)

👚 Laka swag – we’ll give you some lovely Laka kit to get you started, including a jumper & t-shirts so you can feel (& look) like part of the family

🚴 Laka credit – for all you cyclists, we’ll give you €10 credit per month towards insuring your bike(s) with us – plus give you access to a bunch of cycling industry discounts

🧠 Mental health support – unlimited support via Spill, including one-to-one therapy sessions

🌈 Belonging at Laka

We’re committed to building and sustaining a business that promotes diversity, equity, inclusion and belonging – our customer collective is broad and inclusive, and we’d like our own people to be too. We’re fast becoming a global community of people and we believe each person’s unique qualities should be celebrated as they are a huge part of what makes Laka a great place to be. We’d love you to bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or anything else that makes you, you. If you’d like to request a reasonable adjustment as part of our application or assessment process, please let us know by emailing

Campaign success

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Member profile

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