Head of Digital Marketing, Vässla Micromobility – Stockholm (SE)


About the job

About Vässla

We are leading the micro-mobility movement helping people save loads of time on commuting and short-distance journeys with amazing e-bikes, mopeds, and other marvels needed to help humanity switch from four heavy wheels to two light wheels♻️

We are currently in growth mode; opening up new markets and growing our team (just look at all the openings we have!). Currently, we have presence in Sweden, Germany, Spain and France – and we have more markets to come. For this journey to be successful, we need amazing people.

Care to join our mission to save loads of people loads of time, get rid of cars from the cities, make cities greener, and save the planet?⏱️

About the role

Hi there, I’m Agata, Chief Brand Marketing Officer 👋🏼, and I’m currently looking for a Head of Digital Marketing to join my team. 🌟

This person is someone who can operate both at strategic and tactical levels. Someone who can focus on leverages deep customer insight and has the ability to work with a powerful arsenal of data, tools & analytics to inspire revolutionary thinking in all aspects of marketing, sales and pricing. And additional understanding of the landscape with Technology, Data science & AI, Operations practices. Focus shall be on combining this spectra of product, technology, insight and marketing. The person shall be able to both lead the team and drive operational focus to acquire more customers to the

subscription model.

The role will be a core member of the Marketing team and Digital Sales.

Your day to day fun

  • Managing, optimising and developing our channels with a focus on performance marketing.
  • Apply data driven insights to develop and implement digital marketing strategies to achieve company goals.
  • Leading the team to allocate, invest and optimise the performance marketing budget across all channels, including maximising customer acquisition, customer retention, and conversion rate.
  • Carrying out the identification, exploration and integration of new opportunities, channels and strategies to drive user acquisition.
  • Working closely with different stakeholders in the organisation, including local and international markets and regions, to achieve company goals and expectations.
  • Collaborating with the team to drive creative development and execution of high performing campaigns and innovative assets.
  • Ensure innovative customer experiences on our digital channels.
  • Ensure consistent testing and learning to optimise consumer journeys with relevant personalised content, seeking to improve conversion.
  • Equipe organisation in required reporting and analytics to facilitate full evaluation of campaigns, and provide business sales forecasting built around customer metrics.

What you bring with you

We believe that you have:

  • Full professional proficiency in English.
  • +5 years of experience working in retail and/or D2C environment and digital advertising, especially in Google Ads, Funnel IO, Facebook and Google Analytics.
  • Deep knowledge of analysing, interpreting and reporting performance marketing KPIs and understanding how to achieve business objectives.
  • Experience in search engine optimization (SEO) and search engine marketing (SEM), Paid Social, display and price comparison sites.
  • Knowledge and proven track-record of successfully performance marketing campaigns.
  • Team management and team development skills.
  • The ability to both work with strategy and operational tasks.
  • Analytical skills and working in BI and Excel is a must.
  • Excellent communication skills and the ability to work cross-functionally to increase growth and profitability of brands.
  • Subscription service or app experience.
  • Experience from high-growth, scale up companies is a plus.

Every position at Vässla offers

  • Being part of a hard working, fun and humble team. Read more about our principles, including our non-douchebag policy, here: https://careers.vassla.com/ 🧡
  • A position where you will have room to grow in your career
  • Being a vital part of a micromobility start-up, with rapid growth and global ambitions

Ready to join? Apply here!

For questions, please contact Johanna Richardsson at Johanna.richardsson@novare.se . Please note that we do not accept applications by e-mail because of data protection under GDPR.

Campaign success

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Member profile

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