Global Marketing Lead QWIC – Amsterdam (NL)


About the job

The e-bike industry is booming and so is our QWIC Marketing team. QWIC is beyond excited to kick-start our search for a Marketing guru with demonstrated experience in steering a team towards growth and brand building. Help us to reinvent QWIC towards a more sustainable growth.

Full-time · Amsterdam

What will you do?

As a Global Marketing Lead it is your goal to make QWIC a consumer loved e-bike brand in all markets present (NL-BE-DE), define the marketing strategy and tactics that enable sustainable growth and set up the team accordingly. Within the fast-growing e-bike industry, it is your ambition to recognize the endless opportunities and challenges to take QWIC to the next level. You will focus on steering our global brand strategy and ensure it is consistently executed across all customer touchpoints.

As the QWIC Global Marketing Lead, you oversee and steer the various project plans and campaigns, manage budgets and provide direction and guidance to the growing Marketing team (4 FTE) in order to execute accordingly. You empower and coach your team members towards professional growth and development.

By setting up SMART KPI’s (such as customer acquisition, lifetime value and customer satisfaction & advocacy), guiding your team and working closely together with Sales & Product Management you ensure that the company marketing goals are being met.

In detail you will:

  • Develop and lead strategic marketing plans for implementation within current and new markets, driving alignment with all key business stakeholders.
  • You create and deliver successful campaigns throughout creative content. This can be product launch, B2B / B2C events, branding-, lead generated or sales related campaigns.
  • You protect and steer our brand’s unique Tone of Voice and professionalize our communication flows (PR, customers, crisis communication, etc).
  • You own our CRM and internal marketing tool stack enabling sales and marketing campaigns, brand scores and happy customers.
  • You identify development needs within the Marketing team and setup necessary structures to empower and coach team members to develop and ultimately grow into new roles.
  • You will ensure our collaboration with our external web development and performance agencies.

About you

  • You are enthusiast, extravert, result driven, a leader and coach, a team builder, experienced, used to a product company, a brand builder, and excellent in English, Dutch is a plus;
  • You are an enthusiastic optimist that can persuade and create followers;
  • You are an strong communicator who will involve and align different stakeholders to reach our goals;
  • You have an can- do attitude and a desire to achieve results together with the team to celebrate success;
  • You like to work in a fast paced environment with ambitious colleagues and goals.

What do we offer

  • A competitive salary conform with your education and experience;
  • A yearly QWIC-party and lots of fun and drinks with your colleagues;
  • Plenty potential to develop yourself and grow within your role;
  • You will have 25 holidays per year;
  • Work from home budget to set up your home office;
  • A very nice office space with beautiful view;
  • A welcoming and open work culture with a lot of interesting, international and different colleagues;
  • A very nice and healthy lunch, freshly prepared;
  • And last but not least: your own QWIC E-Bike as long as you work for us!

Apply for the job

Use the Apply Now button to apply. If you have questions, don’t hesitate to contact Tim Voogel, recruiter via

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