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About the job

Job description:

Responsibilities:

– Global Campaign Management for SCOTT (bike, wintersports and running divisions), Syncros and Bold Cycles

§ Plan, coordinate and implement campaigns across channels, aligned to our Go-To-Market strategies

§ Create and maintain the annual campaign calendar in close collaboration with Marketing Leads

§ Plan and oversee campaign distribution budgets

§ Create campaign concepts in collaboration with marketing teams and channel specialists

§ Validate campaign briefings of internal teams, create campaign distribution briefings for local marketers

§ Secure brand messaging across campaigns, and brand campaign consistency across channels

§ Educate local marketing teams in our global distribution network about campaign goals and strategies

– Social Media, Community Management, Digital Ads Management, B2C-Newsletter Management

§ Define strategies together with the Social Media team, plan budgets for digital ads spendings

§ Create ad briefings in collaboration with product marketing teams and channel specialists

§ Manage creative ad assets on our campaign management platform

§ Initiate brand, storytelling, and product focused B2C email marketing strategies

§ Create newsletter content in collaboration with product marketing teams

– Website Content Management

§ Manage impactful digital launches based on our omni-channel approach, aligned with the brand calendar, in order to deliver full brand experience and brand presence

§ Coordinate and manage website updates between product marketing and digital teams, such as categorization, filtering, merchandising, PLPs.

§ Coordinate and brief web publishing together with product marketing teams

§ Manage the editorial website agenda setting, this includes both marketing and storytelling pages


Profile description:

Knowledge, Experience and Expertise to be successful:

– Education in campaign or digital marketing or a related field and 3+ years of experience

– Proficient understanding of the customer journey and campaign marketing principles

– Highly organized and good communicator

– Know-how of the bike and outdoor sports market, sport communities, and passion for the sport

– Fluent business English