Campaign Marketing Lead, Scott – Givisiez (CH)
About the job
Job description:
Responsibilities:
– Global Campaign Management for SCOTT (bike, wintersports and running divisions), Syncros and Bold Cycles
§ Plan, coordinate and implement campaigns across channels, aligned to our Go-To-Market strategies
§ Create and maintain the annual campaign calendar in close collaboration with Marketing Leads
§ Plan and oversee campaign distribution budgets
§ Create campaign concepts in collaboration with marketing teams and channel specialists
§ Validate campaign briefings of internal teams, create campaign distribution briefings for local marketers
§ Secure brand messaging across campaigns, and brand campaign consistency across channels
§ Educate local marketing teams in our global distribution network about campaign goals and strategies
– Social Media, Community Management, Digital Ads Management, B2C-Newsletter Management
§ Define strategies together with the Social Media team, plan budgets for digital ads spendings
§ Create ad briefings in collaboration with product marketing teams and channel specialists
§ Manage creative ad assets on our campaign management platform
§ Initiate brand, storytelling, and product focused B2C email marketing strategies
§ Create newsletter content in collaboration with product marketing teams
– Website Content Management
§ Manage impactful digital launches based on our omni-channel approach, aligned with the brand calendar, in order to deliver full brand experience and brand presence
§ Coordinate and manage website updates between product marketing and digital teams, such as categorization, filtering, merchandising, PLPs.
§ Coordinate and brief web publishing together with product marketing teams
§ Manage the editorial website agenda setting, this includes both marketing and storytelling pages
Profile description:
Knowledge, Experience and Expertise to be successful:
– Education in campaign or digital marketing or a related field and 3+ years of experience
– Proficient understanding of the customer journey and campaign marketing principles
– Highly organized and good communicator
– Know-how of the bike and outdoor sports market, sport communities, and passion for the sport
– Fluent business English