Source: Ellio press release

Close contact between consumer and developer maintained through expanded showroom scheme

Building on the existing showrooms in Leuven and at Trans-Fair in Ghent, Ellio will soon invite customers to experience and test its products in West Flounders and at Mobiel in Kortrijk.

Having already expanded outside of its founding location in the Flemish Brabant via sales in independent bike shops, Ellio now aims its sights on allowing riders to buy direct without traveling to the Leuven showroom. Smaller showrooms in collaboration with existing bike shops will allow customers to experience physical products before ordering digitally through Ellio directly, maintaining direct contact between developers and riders.

“As a modern, high-tech company, we strongly believe in the short line between our developers and the Ellio drivers. For that communication, we are strongly committed to a digital sales and service model. However, we must not lose sight of the fact that Ellio is a physical product that customers should be able to view and try. The collaboration with Trans-fair and Mobiel allows us to combine both.”

— Jorrit Heidbuchel, co-founder Ellio