Brussels, January 2020 – Since 2018, LEVA-EU member Cowboy offers the simplest, fastest, and most enjoyable way to go around the city. With the launch of a redesigned navigation dashboard, Cowboy goes one step further to reinterpret the urban commute and assist its riders with valuable information every step of the way. Putting riders’ health first, Cowboy wants to take the navigation experience to the next level by offering its community to rally their destination through the cleanest air itinerary.
Cowboy takes the opportunity to completely revamp its turn-by-turn navigation experience. At the time of starting their ride, riders will have the choice between several routes to reach their destination; namely the fastest and cleanest options available at the time of the trip.
In order to deliver this industry world premiere, Cowboy has partnered with Breezometer, one of the biggest data providers of hyper-local air quality data sources. Breezometer is notably Apple’s official supplier of hyperlocal air quality source, having recently announced the integration of air quality level inside Apple’s Weather app. Cowboy’s air quality feature is available across all Europe and the solution has been specifically designed with the use case of a cyclist in mind.
At launch, Cowboy riders will be provided with several levels of information with regard to the air quality, being able to make well-informed decisions when in need to move in and around cities:
Real-time heatmap of the air quality data when opening the Cowboy app
Contextual information to educate riders about the different levels of air quality
A cleaner alternative route to the fastest route to their destination.
Complementing this clean air routing algorithm, and with the ambition to offer the very best navigation experience, Cowboy has also released additional improvement to its navigation dashboard.
Cowboy can now estimate the battery level of their bike on arrival at the destination for each proposed route. In order to accurately calculate the remaining battery level, Cowboy takes into account the rider’s battery usage history. Thanks to this real-time information, Cowboy can predict the available battery level on arrival at the destination.
With the launch of the new navigation dashboard and its new key features, Cowboy reaffirms its commitment to providing riders with the optimal urban mobility experience. Cowboy is highly focused to keep their riders safe, healthy, and updated every step of the way.