05 May 2020 – LEVA-EU member CAKE announced that its utility-focused electric motorbike and scooter Ösa, has been named as a recipient of the coveted Automotive Brand Contest Award. Presented by the German Design Council, this high-profile international award recognizes outstanding automotive brand and design achievements in the automotive industry. This is the second Automotive Brand Contest awards for CAKE, having first won “Best of Best” for the Kalk OR at the 2018 Paris Motor Show.
“Another ABC Award! And, this time, for the Ösa. It’s incredible. Being recognized and rewarded by the vehicle industry is among the most gratifying highlights for us – a bunch of people from the ‘outside’ with our roots in gravity sports,” remarked Stefan Ytterborn, founder and CEO of CAKE. “With the goal of transitioning society toward zero-emissions, we are determined to combine excitement with responsibility and to develop new electric motorbikes for leisure as well as for efficient transportation. We are honored to be noticed by the German Design Council and the Automotive Brand Contest for these efforts.”
The Automotive Brand Contest is the only international design competition for automobile marques and has emerged as one of the important events in the sector. With the competition, the German Design Council honors outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry. In this context, the focus is on the integral and consistent use of the brand across all media and products.