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CAKE expands operations in Germany

19 days ago

3 minutes

Local team and Berlin storefront to further propel the Swedish electric motorbike brand in the German capital.

LEVA-EU member CAKE, the Swedish maker of premium lightweight electric motorcycles, today announced that they are expanding their presence on the German market. A local sales team is already up and running in Berlin and a full-service CAKEsite is expected to open later this year – with a CAKE Pop-Up Store already serving local customers out of Berlin’s central Mitte district.

Our physical presence around the world is expanding in line with our multi-city strategy, where we treat key cities as proper markets of their own. Berlin continues to be at the forefront of things to come, with the electrification of vehicle fleets being top of mind with politicians and citizens alike. Change is happening fast, with more companies and commuters realizing every day how CAKE motorbikes can make business better – or just turn commuting into something pleasant”, said Stefan Ytterborn, Founder and CEO of CAKE.

New fossil fuel vehicles banned by 2030
Like many major cities in Europe, Berlin is moving ahead quickly to combat the use of combustion engine vehicles in its city center. A petition to effectively ban cars from Berlin’s city center gathered more than 50,000 signatures earlier this year and is currently being reviewed by the state constitutional court. With more than 6 million residents calling the greater Berlin area their “Zuhause”, CAKE sees huge potential in the area. Already marketing the entire family of premium electric motorcycles and mopeds through their online store, many Berliners are already familiar with the CAKE brand. Current clients include last-mile delivery companies as well as commuters conscious of both their time and the environment.

Berliners are already demanding city streets free of polluting and noisy cars that clog up what little is left of available space. “We have a compelling offering of clean, electric motorbikes that caters both to occasional riders all the way to professional power users. We are definitely looking forward to making a difference in Berlin,” commented Nicole Nehrke, General Sales Manager Berlin, CAKE.

The CAKE Pop Up Store Berlin is now open and is located on Torstraße 101, 10119 Berlin.

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