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CAKE and FIM announce joint venture

389 days ago

2 minutes

Source: CAKE, June – The Fédération Internationale de Motocyclisme started their annual sustainability week by announcing CAKE’s utility bikes, Ösa, to facilitate and reduce emissions for future and upcoming races.


​LEVA-EU member CAKE, announced a partnership with The Fédération Internationale de Motocyclisme (FIM), the governing body of motorcycle sport and the global advocate for motorcycling. Both FIM and Cake agree on 5 of the Global Goals: good health and wellbeing, equality, clean energy, responsible consumption, and climate action.

The first step of the partnership is to include the CAKE Ösa utility bikes as FIM’s main transportation in the paddock area. Paddock bikes have always played an important role when it comes to covering big distances at the races and being able to move around the track in a respectful way is another step in the right direction.

“One of the priority areas of the FIM Sustainability Strategy is the Climate Strategy. Our objectives in this area are aligned with the Global Objectives and at this time, in which the world is oriented towards the same objective, it is extremely important to incorporate energy alternatives in the different areas of the organization. We are aware of the climate emergency and, we are building and raising awareness about a neutral future. This alliance with Cake will be an amazing tool that will facilitate the transport of our team in the field in the different events with a minimum impact and we hope it will be a showcase that shows some of the solutions in alternative transport. Piece of Cake!” Says: Kattia Juarez FIM Sustainability Commission Director.

“Being chosen by FIM is an honor, with the primary ambition is to bring purpose in what we create. Hard work and tons of logistics is the recipe for successful races and events. The Ösa utility bikes will be the best friend and perfect work tool for the FIM staff and the different needs to prepare and pull off a great event. The collaboration sets the framework and a needed first step towards zero-emission racing.” Says: Stefan Ytterborn, CEO & Founder of CAKE.

Read this article in the newsletter of CAKE.

Daan van Dieren

Daan is a policy officer for LEVA-EU

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