E-bike brand QWIC appointed Amy Paillot as their new Marketing Lead. With the appointment of Paillot, QWIC shifts even more from a retail-oriented brand to a consumer-oriented brand. QWIC aims to increase brand awareness and to become a preferred brand for consumers. With previous positions in marketing and business development in various industries, Paillot brings a lot of experience to the QWIC marketing team.

Amy has her roots in France but has also worked in South America, the US and she is now based in Amsterdam. At her most recent job, she was leading the Regional Marketing team of stroller company Joolz in Amsterdam. At Joolz she was leading the team in charge of all the marketing activations in 40 countries.

Within QWIC the focus will be on strengthening the QWIC brand and sharing its stories and products across all channels together with the team. QWIC wants to develop a stronger connection to their consumers, putting them at the center of everything they do from product development, to services but also in all communications.

Amy Paillot: “We know it can be overwhelming when someone is trying to find and buy an e-bike. We are there to help smoothen the process, provide the information and the inspiration the consumers need to make the right choice and find the perfect e-bike for them. In that way they are already well informed when they enter the bicycle shop.”

Paillot is excited about her new role: “QWIC is an amazing brand, with passionate employees, strong values and an inspiring vision to pioneer and accelerate the mobility revolution. I am so proud to be part of this adventure, and very excited to share who we are, what we stand for and of course I want to see thousands of QWIC e-bikes in the streets of Amsterdam, Berlin, Hamburg, Antwerp, and many more cities & countries in the future!”