E-bikes in the Spanish and Swiss cycle markets
Comments Off on E-bikes in the Spanish and Swiss cycle marketsSource: Bike EU
Figures have been presented by Spanish cycling industry association, AMBE, on the country’s 2025 bicycle sales figures, with e-bikes representing 21.5% of units sold, and 35.2% of total sales turnover. Switzerland’s Velosuisse has also released industry figures, with more of a downturn noted.
The number of bicycles sold in Spain in 2025 was 0.7% fewer than the previous year at 1,093,478 units, however the sales generated €1.4 billion, a 9% increase on 2024, with mid-range and high-end segments – particularly e-bikes – driving this growth. Numbers of e-bikes sold rose by 40,000 units to 235,000, while sales of traditional bicycles dropped by 5%.
Electric variants of urban bicycles are dominating, with 55.4% of urban bikes sold being power-assisted. reflecting the increasing adoption of sustainable mobility options. Jesús Freire, AMBE Secretary General, said during the presentation of the figures: “Cycling is becoming a key mode of urban transport, leading the way in the electrification of the transport sector and demonstrating how Spain is embracing new forms of mobility.”
Javier López, AMBE’s Head of Data, gave some insight into the reported figures. “We come from a few years in which the stock was above what was desired and that led companies to promote the product more and the consumer has taken advantage of it. In addition, many of the new cyclists who emerged during the pandemic are now in their natural cycle of renewal – after five or six years – and are looking to level up or try other modalities, such as gravel or e-bikes.
“E-bike sales saw an increase of about 40,000 units, and in a clear democratisation of prices that facilitates access to more users. The shadow is that growth is concentrated mainly in the mountains, while urban e-bike sales are down. Here we must ask ourselves if we have sufficient infrastructure, if the user feels safe from the risk of theft or if the wait for public aid that finally did not arrive has had an influence.”
The figures also revealed the status of the cycling sector’s status as an employer in Spain, as well as decreased production output. It was additionally noted that AMBE’s member companies are becoming increasing internationalised, collectively generating more revenue outside of Spain than domestically. This international presence enables companies to be more able to anticipate trends and maintain a capacity for innovation.
The Swiss industry
Velosuisse, the Association of Swiss Bicycle Suppliers and Service Providers, has released figures which show the number of overall bicycle sales fell by around 25,000 units in 2025, and that this is the fifth consecutive year of decline. It should be noted that the Swiss figures do not include all market participants; large players such as Aldi and Decathlon, for instance, do not report their sales, while online and imported purchases are estimated to account for at least 10-15%.
The sports bike segment is one which is bucking the decline trend, both in electric and non-electric variants. The number of e-gravel bikes more than doubled to a total of 2,162 units, and the number of e-sports bikes of all kinds remained almost stable, at 46,377 units.
The overall electric segment, however, saw a 14% decline in 2025. In regards to the overall bicycle market, e-bikes of all kinds took a 41% total share, down from the 45% it has held for several years. Electric cargo bikes saw a downturn of just over 12%, and speed pedelecs dropped by 9% to 19,000 units sold in 2025.
