Tag Archive: sales

  1. E-bikes facilitated stability for the Dutch bicycle market in 2024

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    Source: Nieuwsfiets

    The Dutch cycle market experienced a stable year in 2024, with a slight decline in sales but consistent revenue, largely thanks to e-bikes which continue to dominate in popularity.

    A total of 868,126 new bicycles were sold, reflecting a 7% decrease compared to 2023. However, total industry turnover remained substantial at €1.55 billion, marking a 4% decrease, with an average price per bike of €1,809.

    According to research conducted by the Royal RAI Association and BOVAG, in collaboration with GFK, e-bikes continue to dominate the market and play a crucial role in maintaining sales levels. Over the past decade, the Dutch bicycle market has grown significantly, peaking during the COVID-19 pandemic. Since then, sales have gradually declined due to initial supply chain disruptions and changing consumer behaviour post-pandemic.

    E-bikes account for 72% of total bicycle revenue

    Electric bicycles remain the leading segment within the Dutch market, with 48% of all new bicycles sold in 2024 being e-bikes, and accounting for 72% of total bicycle turnover. While the number of e-bikes sold declined slightly, the average price increased by 5% to €2,719. Fat bikes have also gained popularity, comprising 13% of new sales, with 111,033 units sold in 2024.

    Despite the growing variety of e-bikes, more traditional electric bicycles – commonly used for commuting and recreation – continue to be the foundation of the market in both sales volume and revenue. Additionally, conventional city bikes maintain a significant share, making up 20% of total new sales.

    Price trends and sales distribution

    The average price of a new bicycle rose by 3% in 2024 to €1,809. E-bikes and road bikes remain among the most expensive categories. Two-thirds of all new bicycles are purchased through specialty bike stores, where e-bikes now represent 63% of sales and contribute 82% of total revenue. Meanwhile, alternative distribution channels, such as direct-to-consumer sellers and online platforms, are becoming increasingly prominent. However, online sales of bicycles declined by 7% in 2024, totaling 165,625 units.

    These findings were presented at the 2025 Bicycle Awards, an event designed to highlight innovation within the Dutch bicycle industry.

  2. Increasing popularity sees 453,219 e-bikes sold in the Netherlands in 2023

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    Source: Nieuws Fiets

    Rising popularity of electrified two-wheelers in the Netherlands continues.

    The number of bicycles, mopeds, and motorcycles in the Netherlands is steadily increasing. With a fleet totalling 26.2 million two-wheelers, the Dutch population increasingly views these vehicles as practical and affordable transport solutions.

    The number of bicycles has grown from 22.3 to 24.1 million since 2010, with bicycle use also rising significantly. In 2023, people in the Netherlands cycled a collective total of 19.1 billion kilometres, an average of 1,065 km per person. Ten years ago, this was 902 km per person. The rise in kilometres travelled is linked to the growing use of electric bicycles, which allow people to cover greater distances. These figures are drawn from the latest edition of ‘Mobility in Figures Two-Wheelers 2024,’ published by the RAI Association and BOVAG.

    Strong demand for e-bikes keeps 2023 sales stable

    Of the 804,101 new bicycles purchased last year, 56% were e-bikes, with 453,219 units sold. The increased share of e-bikes raised the average purchase price in 2023 to €1,815, a two percent increase over 2022. The high demand for e-bikes and their elevated average price maintained overall turnover in the bicycle market in 2023, even though the number of bicycles sold dropped slightly by six percent. Notably, the Netherlands, alongside Germany and France, leads the European e-bike sales market.

    Decline in moped sales as motorcycle popularity soars

    The introduction of the helmet requirement for moped riders in 2023 clearly impacted sales, leading to a decline. However, electrification within the moped and scooter market has continued to accelerate, with nearly 35,000 new mopeds and scooters sold in 2023, 42.4% of which were fully electric.

    Motorcycle sales reached a new peak, growing by 13% to 17,472 machines – the highest level since 2000. The 800,000th motorcycle was registered in 2023, marking a record high for the Dutch motorcycle fleet. Motorcycling is especially gaining traction among younger people, with a 30% increase in new motorcycle sales in the 18-25 age group. This popularity is further reflected in the growing number of motorcycle licenses obtained, particularly within the youngest age bracket (18 to 20 years).

  3. Ebike sales outstrip Electric and Plug-in Hybrid cars in the USA

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    Source: Electrek

    It is well established that the coronavirus pandemic has spurred increased ebike sales around the world. People are looking not only for more socially distanced ways to get around, but are also seeking healthier transport alternatives. With rising concern for our environment, ebikes are more appealing than ever.

    The numbers released by the Light Electric Vehicle Association in the USA, vividly reflect the rising interest in electric bikes. Despite supply chain and logistic challenges, the USA recorded 790,000 electric bike imports in 2021, a substantial 70% increase on the 463,000 imports in 2020.

    By comparison, sales of electric cars and plug-in hybrids came to 652,000 units in 2021, according to BloombergNEF.

    While it is an extremely promising trend, it is worth noting that ebike adoption figures in Europe have outpaced cars for a few years now, and indeed are on track to overtake sales of all cars. Estimated sales for ebikes in Europe are around 3 million units, while in Asia it is more like 35 million.

    There are many benefits that come from increasing ebike use, be it individual fitness, mental health, fuel cost savings, reduced carbon footprint, less air and noise pollution and so on. But the same can be said for non-electric bicycle use. Yet sales of traditional bikes have not seen anything like the same kind of growth. It is reasoned that this is down to the increased comfort gained from electric assist, meaning that you can still enjoy the positive impact on your wellbeing, without arriving sweaty or worn out. Ebikes are taking off for leisure purposes too, allowing people to go further and faster in the pursuit of fun.