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Change in the management board at Stromer

14/10/2024 15:40 Comments Off

After 11 successful years at Stromer, Co-CEO Tomi Viiala has decided to step back from the operational business and leave the company. He has done so to spend more time with his family, who live in Finland. Tomi Viiala will remain a shareholder.

Tomi Viiala has been a member of the management team at myStromer AG for 11 years and was responsible as VP Sales & Marketing, Retail Support and for the subsidiaries in the Netherlands, Romania and the USA prior to his role as Co-CEO.
During these years, he made a decisive contribution to developing the brand from a start-up to one of the leading manufacturers of S-Pedelecs.

Peter Pergovacz, Chairman of the Board of Directors of myStromer AG, says: “I would like to thank Tomi personally and on behalf of the Board of Directors for his valuable work and tireless commitment over the past 11 years. I have personally appreciated the last 3.5 years in particular, during which we have worked together directly. We respect his decision to leave the company in order to spend more time with his family in the future and wish him and his family all the best for the future.”

To ensure a seamless transition and the continuation of good customer relations, Co-CEO Karl Ludwig Kley will take over Tomi Viiala’s responsibilities on an ad interim basis. The management tasks in the Sales division will be distributed within the
management team during the transition phase. myStromer AG will provide information on the final succession plan in due course.

The orientation of both brands Stromer and Desiknio will remain unchanged. Despite the change in management and the current challenges in the bicycle market, myStromer AG looks forward to a positive future and is looking forward to continuing
to drive forward the transformation of mobility with innovative mobility solutions.

Media contact: media@stromerbike.com | Fabienne.gillieron@stromerbike.com

About Stromer and Desiknio

Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs.
myStromer AG produces all e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up
to 45 km/h). The company has around 150 employees, three subsidiaries (USA, Netherlands, Romania) and sells its S-Pedelecs in
23 countries. Since 2021, the Spanish brand Desiknio has complemented the portfolio with urban, high-quality bikes (25 km/h). With its high-end products, Stromer provides a contemporary mobility solution for commuters. This is confirmed by the <500 million kilometers ridden with Stromer bikes. Stromer is #HereToChange.

LEVA-EU Member Stromer sees 17% sales growth in 2022

27/02/2023 16:39 Comments Off

Despite the challenges seen in global supply chains and an evolving workstyle, the speed-pedelec producer has enjoyed continued success.

Stromer (myStromer AG) proudly reported a 17% growth in sales during 2022. The ST3 with Pinion gear was the most sold model, while the new high-end flagship ST7, the world’s first s-pedelec with electronic shifting Pinion Smart.Shift and Carbon Belt Drive, raised the bar for reach and power. In Benelux, Stromer is a leader in terms of market share (Belgium: 37% with a growth of 3% compared to the previous year; the Netherlands: 49.7% with a growth of 11%).

Although the year presented challenges to the entire e-bike industry, including difficulties in supply chains and currency fluctuations, Stromer’s market position in Switzerland maintained its standing and the German market recorded double-digit growth.

Co-CEO Tomi Viiala summarizes: “A 17% growth in 2022 shows that we are on the right track with Stromer and our offering. I believe that the subject of mobility in Europe and North America is still in its infancy and will continue to generate significant growth for the entire industry. We also see this positive trend in our Stromer customers, who drove 30 million km more in the past year than in the COVID year. In total, Stromer s-pedelecs have covered 99 million km in 2022.”

myStromer’s 2023 Prospects

In 2023, Stromer is again targeting double-digit growth as the s-pedelec market is projected to continue developing positively. To assist in this goal, additional staff will join the team with a strategic focus on retail support and sales, including a US-focused team.

To support the expansion of the German s-pedelec market, myStromer, together with the lobby office Politik + Strategie and other manufacturers, is supporting the Allianz Zukunft S-pedelec project. Together with national partners, Stromer will offer innovative financing solutions for companies and individuals. Stromer is the first bicycle brand ever to launch an all-inclusive leasing solution with AMAG in Switzerland, covering all costs for maintenance, insurance, or new tires for the duration of the leasing contract.

Co-CEO Karl Ludwig Kley adds: “We look forward to 2023 with confidence and a solid capital base. Over the past year we were able to take measures to secure our supply chains and increase production capacity for the future, this allows us to respond flexibly to market influences. In addition, we are constantly developing on our existing product range and new innovations to further expand our market position.”

Shifts in leadership structure

Stromer enters 2023 with a few leadership changes. Tomi Viiala, who previously held both the position of Co-CEO and global leadership of Sales, will fully concentrate on his role as CEO in tandem with Karl Ludwig Kley. The position of Global Sales Director will be filled with immediate effect by Kobe Broos, who has led the Benelux Sales team since 2018 and has been General Manager for Benelux since 2021. Pieter de Greef will become the new General Manager of myStromer B.V., while he continues to exercise his position as Head of Retailer Support. Both Broos and de Greef bring years of experience from the automotive sector.