Comments Off on Registration for 2024 QWIC Dealer Shows open
The annual QWIC Dealer Shows are just around the corner. During these days, QWIC will show its renewed 2024 collection and the e-bike brand will also present its latest technical novelties and developments. This year’s shows will take place in Belgium, and for the first time in the brand new QWIC Experience center in Amsterdam North.
The QWIC Dealer Shows are the perfect time for dealers to discover the innovations within the QWIC collection and test out the e-bikes. QWIC also presents its latest technical developments, new technical training courses, and provides updates on the Dealer Portal and marketing activities. The QWIC team, including technical department employees, representatives and customer service, is ready to answer all questions from visitors.
Dates & locations Dealers can attend the shows on different dates and locations. In Belgium, the shows will take place on September 24 and 25, 2023 in Quartier Papier, Zaventem. In the Netherlands, the shows will take place on October 1 and 2, 2023, and on October 8 and 9, 2023 in the QWIC Experience Center in Amsterdam North.
To reserve a time slot for the desired day, dealers can register via QWIC | Dealer Show 2024.
About QWIC QWIC is a fast-growing manufacturer of premium design e-bikes. The producer is active in the Netherlands, Belgium and Germany. QWIC’s ambition is to reduce current mobility problems and environmental pollution by developing innovative electric bicycles. With modern designs and the use of the best components, QWIC takes its electric bicycles to a higher level every year. This is proven by the many e-bike awards that QWIC has recently won, such as Best Buy in the AD Bicycle Test 2021, Recommendation in the ElektroRad Test 2022 and internationally recognized design awards such as the German Design Award 2022. www.qwic.nl
Comments Off on VDL Groep to produce QWIC bicycle frames
VDL Groep, the family-owned industrial company headquartered in Eindhoven, will be manufacturing and supplying aluminium bicycle frames. VDL Bike Frame Technologies is now finalising its fully automated production line. Millions have been invested in this new operation. Production will begin on this production line starting this summer, at sister company VDL Steelweld in Breda. QWIC will be the first customer of VDL Bike Frame Technologies. Over the next three years, VDL will supply 50,000 bicycle frames to this Dutch bicycle brand. Many additional bicycle brands have also expressed interest in ‘homegrown’ frames.
Photo caption (from left to right): Jos Schutte (Innovation Lead QWIC), Sander van Herpt (Sales VDL Bike Frame Technologies), Edwin Willems (Senior Vice President VDL Groep), Taco Anema (Founder and CEO QWIC), Bas van der Leegte (Senior Vice President VDL Groep), Egemen Tumturk (COO QWIC) and Jason Koevoet (VDL Bike Frame Technologies).
By bringing bicycle frame production back to Europe, VDL Bike Frame Technologies is facilitating customers in their efforts to significantly reduce their carbon footprint. For the time being, bike brands are mainly reliant on supplies from Asia for their frames. That unsustainable supply chain also involves long delivery times, expensive transport and sizeable inventories. By sourcing components such as forged and cast parts exclusively from Europe, VDL Bike Frames Technologies will be able to keep a ‘close eye on the ball’. “A fully automated production process, for which VDL Groep has extensive experience in other applications, will allow us to achieve competitive production in the Netherlands,” states VDL Bike Frame Technologies Jason Koevoet. “Our agility and flexibility will also allow us to respond quickly to new projects and other demands from the market.”
Important milestone
Taco Anema, Founder and CEO QWIC: “Today we are proud to announce a long-term strategic cooperation agreement with VDL Groep for the automated production of QWIC e-bike frames in the Netherlands. This marks an important milestone for QWIC as we strive to evolve into a leading brand in the market. This partnership contributes to our goals of taking control of our supply chain, improving quality, reducing lead times and accelerating the pace of product innovation. With VDL Groep’s expertise in advanced manufacturing methods, we will be optimising our premium products to ensure efficient production. Having frames produced locally will make us more flexible, innovative and sustainable. This will then translate into better products for our customers.”
Competitive production
President & CEO Willem van der Leegte: “Although the Netherlands is certainly the cycling country per excellence, the core component of the bicycle, the frame, is mainly produced outside of Europe. With VDL Bike Frame Technologies, we will be bringing this production back to our country as well, enabling our customers to reduce their carbon footprint by leaps and bounds. Having a fully automated production line will allow us to produce competitively. We are proud of this partnership with Dutch QWIC, a leading brand in the market.”
Belgian Cycling Factory
Belgian Cycling Factory (BCF), the parent company of Belgian cycling brands Ridley and Eddy Merckx, also intends to source frames from VDL. A frame has been jointly developed by BCF designers and VDL engineers, initially for e-bikes, which is aimed at manufacturability in Europe. Over the next several months, VDL Fibertech Industries in Hapert (NL) will also be producing a carbon front fork for a new cyclocross bike model that BCF will be introducing in 2024. A prototype of this new fork has already been tested. The materials and production technologies used by VDL during the manufacturing process are also suitable for other bicycle parts such as saddles and stems.
Ambition
The production line in Breda currently has a capacity of 70,000 frames per year. It is the ambition of VDL Bike Frame Technologies to expand its modular production process, depending on market demand. Jason Koevoet: “In Europe alone, more than 22 million bicycles were sold in 2021, and this market is growing. The lion’s share of the frames for all of those bicycles are still produced in Asia, while the bikes are then assembled in Europe.”
About QWIC
QWIC is a fast-growing manufacturer of premium design e-bikes. The producer is active in the Netherlands, Belgium and Germany. QWIC’s ambition is to reduce current mobility problems and environmental pollution by developing innovative electric bicycles. With a modern design and the use of the best components, QWIC takes its electric bicycles to a higher level every year. This is proven by the many e-bike awards that QWIC has recently won, such as the AD Bike Test 2021, the ElektroRad Test 2023 and internationally recognised design awards such as the iF DESIGN AWARDS 2020, the Red Dot Design Award 2020 and the German Design Award 2022. www.qwic.eu
About VDL Groep
Strength through cooperation. This is the cornerstone of VDL Groep, the international industrial family business with its headquarters in Brainport Eindhoven. Founded in 1953, now 70 years ago, the company has been run by the third generation of the Van der Leegte family since 2017. The VDL Groep employs over 16,000 employees and operates in 19 countries. The group encompasses more than 100 closely cooperating operating companies, each with its own specialism. The activities of these companies can be summarised in the ‘five worlds of VDL’: Science, Technology & Health, Mobility, Energy & Sustainability, Infratech and Foodtech. The combined annual turnover stood at 5.752 billion euros in 2022. www.vdlgroep.com
Comments Off on Bernhard Ponitka new QWIC Sales Representative West-Germany
E-bike manufacturer QWIC is pleased to announce the appointment of Bernhard Ponitka, as the company’s newest Sales Representative in West-Germany. With over 30 years of experience in retail, Ponitka brings a wealth of expertise and knowledge to the QWIC team.
Throughout Bernhard’s career, he has worked in the sports fashion industry and held various positions in sales and leadership. At QWIC, his focus will be on building and maintaining strong relationships with QWIC-dealers, while seeking out new geographic opportunities to expand QWIC’s customer network.
Rasched Abu-Isbeih will focus on the role of overall sales manager for QWIC Germany from May and will transfer the North Rhine-Westphalia region to Bernhard Ponitka.
“I am thrilled to join the QWIC team and work with such a passionate group of individuals,” said Ponitka. “My goal is to build strong partnerships with our existing partners while seeking out new opportunities for growth. I believe that e-bikes are the future of transportation, and I am excited to be a part of a company that is making it easier for people to make the switch.”
“My first ride on a QWIC e-bike was an unforgettable experience,” added Bernhard. “I want to share this feeling with as many people as possible and encourage them to ride our e-bikes. The passion of the QWIC family for the product and every detail inspires me and fits my attitude perfectly.”
More vacancies available QWIC is constantly looking for enthusiasts who want to contribute to the growth of QWIC. Do you want to be part of QWIC’s success? Check out all vacancies here.
About QWIC
QWIC is a fast-growing manufacturer of premium design e-bikes. The producer is active in the Netherlands, Belgium and Germany. QWIC’s ambition is to reduce current mobility problems and environmental pollution by developing innovative electric bicycles. With a modern design and the use of the best components, QWIC takes its electric bicycles to a higher level every year. This is proven by the many e-bike awards that QWIC has recently won, such as the AD Bike Test 2021, the ElektroRad Test 2023 and internationally recognised design awards like the German Design Award 2022.
Comments Off on E-bike manufacturer QWIC opens brand new Experience center in Amsterdam North
The QWIC Experience center is open once more. Since the beginning of this year, QWIC has moved into a brand new building in Amsterdam North. After the move from Amstelveen and the construction of the new location, the doors of the Experience center are now open to consumers.
The new Experience center has an area of over 500m2. Consumers can view the entire QWIC collection there and enjoy test rides on all available models. In addition, QWIC’s e-bike experts are ready to inform visitors about the technical aspects of e-bikes.
Visit by appointment
Visitors to the QWIC Experience center can take advantage of extensive tailor-made advice. In order to help customers in the best possible way and for them to enjoy focused attention, it is possible to reserve a time slot for the visit. This can be done via the QWIC website: https://qwic.nl/qwic-showroom/.
Location & opening times
Disketteweg 53, 1033 NW Amsterdam Open from Wednesday to Friday from 09:30 to 17:00 (excluding public holidays).
Parking
There are plenty of free parking spaces next to the building, and electric charging stations are also available. Of course there is also ample parking for bicycles.
Experience center to support QWIC dealers
It is not possible to purchase an e-bike in the QWIC Experience center. QWIC e-bikes are sold through a network of 750 QWIC sales outlets. This means that there is always a QWIC dealer nearby who can provide service if necessary.
Sustainability
In addition to a convenient location, good accessibility and sufficient space, sustainability was an important aspect for QWIC in choosing the right location. The new location is an energy-efficient and sustainable building, with solar panels and constructed using circular materials.
About QWIC
QWIC is a fast-growing manufacturer of premium design e-bikes. The producer is active in the Netherlands, Belgium and Germany. QWIC’s ambition is to reduce current mobility problems and environmental pollution by developing innovative electric bicycles. With a modern design and the use of the best components, QWIC takes its electric bicycles to a higher level every year. This is proven by the many e-bike awards that QWIC has recently won, such as the AD Bike Test 2021, the ElektroRad Test 2022 and internationally recognised design awards like the German Design Award 2022. www.qwic.nl
Comments Off on Marc Burkhardt joins QWIC as Sales Representative Germany
E-bike manufacturer and LEVA-EU member QWIC is excited to announce the addition of a new team member, Marc Burkhardt. As of April 3rd, Marc starts as the new Sales Representative for the Western part of Germany
Marc is a highly experienced sales professional with over 30 years of sales experience, including over 20 years of experience in the specialist retail sector in the mobile phone industry. With his track record, he brings a wealth of experience to the QWIC team.
Marc Burkhardt: “I am excited to join the QWIC family and promote the brand’s e-bikes to existing and new dealers. QWIC is an exciting and innovative company, and I am looking forward to working with my new colleagues to drive the growth of the brand.”
His focus will be on continuing the good cooperation with the existing dealers and also expanding the dealer network, and on securing and expanding the brand positioning in his sales territory.
More vacancies available QWIC is constantly looking for enthusiasts who want to contribute to the growth of QWIC. Do you want to be part of QWIC’s success? Check out all vacancies here.
Comments Off on Dutch e-bike brand QWIC launches new TV commercial
In the e-bike industry, the Dutch brand QWIC is playing an increasingly prominent role. This year, QWIC is once again making its presence felt with a new TV commercial on Dutch national television and via addressable tv in Germany. The TV campaign is also supported online, with two goals in mind: building a strong consumer brand and encouraging consumers to visit QWIC dealerships.
QWIC designs e-bikes that make you happy and has a mission to put a smile on your face every time you get on your bike. QWIC offers premium and comfortable e-bikes that help consumers make the choice for a sustainable and healthy lifestyle.
Amy Paillot, Marketing Manager at QWIC, explains: “With this TV campaign, we want to transmit the feeling you get when riding a QWIC e- bike and get consumers to experience it themselves during a test ride at our dealerships. Our extensive network of 750 sales points sets us apart from the rest and guarantees a QWIC service point nearby.”
Last year, QWIC chose television advertising for the first time ever. This was a great success. Not only did brand awareness almost double, but traffic and demand for the dealership network also increased.
Television supported by online campaign Building on last year’s success, QWIC is continuing with the new TV campaign. QWIC can be seen during prime time moments on major TV channels in the Netherlands, such as NPO and RTL4, at the start of the season from mid-March to the end of May. In addition, the TV campaign is supported by an online retargeting campaign that refers to the nearest QWIC sales point in the area.
Now also available in Germany This year, QWIC’s TV commercial will also be broadcasted in Germany for the first time. Through addressable television, targeted consumers in the North-West of Germany and around the cities of Berlin and Munich will see the German commercial. This is a clear commitment from QWIC in building the brand in the future in Germany.
About QWIC
QWIC is a fast-growing manufacturer of premium design e-bikes. The producer is active in the Netherlands, Belgium and Germany. QWIC’s ambition is to reduce current mobility problems and environmental pollution by developing innovative electric bicycles. With a modern design and the use of the best components, QWIC takes its electric bicycles to a higher level every year. This is proven by the many e-bike awards that QWIC has recently won, such as the AD Bike Test 2021, the ElektroRad Test 2022 and internationally recognised design awards like the German Design Award 2022.
Comments Off on 300 participants certified after successful series of technical trainings from QWIC
E-bike manufacturer and LEVA-EU Member QWIC started the year with a new series of technical training courses. In January and February, a total of 12 technical training sessions took place at eight different locations in the Netherlands, Belgium and Germany.
At QWIC’s recent training sessions, over 300 participants – QWIC dealers and mechanics – were retrained and certified. The training sessions not only gave participants the opportunity to brush up on their knowledge, but also to share experiences among themselves.
The aim of the technical training sessions was to train and support QWIC dealers so that they can better respond to their customers’ questions and solve problems more effectively. At the end of the trainings, over 300 participants were officially certified.
In addition, the training sessions also provided an opportunity to improve the provision of information to dealers. Sebastian Sterniak, Competence Centre Lead at QWIC, explains, “All questions asked by participants during the 12 training sessions have been compiled and will be shared with all participants, including answers and presentations from the training. The questions asked will also be incorporated into the information on QWIC knowledge base so that all dealers can benefit.“
To ensure that the training sessions matched participants’ needs as closely as possible, someone from the technical department was present during each session to hear experiences and share information.
Feedback from participants Feedback from participants was very positive. Participants indicated that they liked the fact that these trainings were offered physically again and that the narrative was clear and transparent. In addition, they appreciated the fact that the training sessions focused purely on technique and tips for the workshop and were not sales-related.
Comments Off on QWIC Dealershows: preparing for a successful 2023
In the months of August, September and October, LEVA-EU member QWIC’s Annual Dealershows took place in the Netherlands, Belgium, and Germany. In total, Dealershows were held over 12 separate days at various locations spread across the 3 different countries. Almost 1,000 people visited the Dealershows.
During the QWIC Dealershows, contact with the dealer is central. This is the time to discuss the cooperation between dealers & QWIC and to hear what dealers think of current and upcoming collections. Dealers can also ask any questions they may have regarding the models and brand.
Newest QWIC model: the QWIC Mira This year, a key feature was the presentation of the latest e-bike, the Mira. QWIC received positive reactions to this new model, which fills the gap between the well-run Premium i series and the award-winning Premium Q.
Hans Terpstra, Teamlead Sales Representatives NL & BE, on the Dealer Shows: “We wanted to show our (potential) dealers why it is nice to work with QWIC, that we have made improvements and continue to improve. That there is a stable collection for 2023 and we wanted dealers to leave confident of a great partnership. I think we have all succeeded well in that.”
“At the QWIC Roadshow in Germany, the main focus is our contact with the dealers”, says Rasched Abu- Isbeih, Sales Manager Germany at QWIC. “Pre-orders for the coming year are already being gladly taken up, since above all the good availability of the QWIC Portfolio can be underlined. Highlights of this year’s Roadshow were, in addition to the new QWIC Mira, which complements the portfolio in the Comfort segment, many personal conversations, and countless test drives.”
Like last year, the technical corner was very well received. Here, dealers could ask their questions to the QWIC technical service staff. There was also a special counter for the QWIC Dealer Portal where visitors could view the latest novelties and ask questions. QWIC was present with a large team (from the technical service team, representatives, and customer service) and of course, the entire QWIC collection was present and available for testing.
Become a QWIC dealer? QWIC has over 750 dealers in the Netherlands, Belgium, and Germany. Contact the team directly at verkoop@qwic.nl.
Comments Off on E-bikers ride longer and more often – QWIC research
Research by e-bike brand, and LEVA-EU member, QWIC shows that e-bikers cycle further and more often than before they bought an e-bike. The research was conducted among 3318 QWIC owners from the Netherlands and Belgium. QWIC e-bikers have started to cycle an average of 55km more per week than they did before purchasing an e-bike. Many feel more energetic as a result and enjoy cycling more, even with a headwind.
Source: QWIC
‘I cycle much more, my health has improved and I have already saved a lot of money’
‘I take the bike much quicker’
Cycling further and more often Of all QWIC e-bikers, 1 in 5 (20%) cycle more than 100km per week on average. That’s 5,200 km per year. Which amounts to a bike ride from Amsterdam to the southernmost tip of Spain and back again. There are even e-bikers who cycle more than 300 km per week; they do this mainly to cover their commuting distance.
‘My commute has become much more pleasant and less stressful. I can now also determine much more precisely when I will arrive at work’
‘My well-being has improved, the daily ride back and forth to work is now me-time‘
E-bikes as a healthy alternative QWIC users replace with their e-bike on average 86 km per week other means of transport such as cars, motorcycles, scooters, or public transport. The common motivation for this is health and being outdoors, getting more exercise, and having more fun.
European Mobility Week & Car Free Day QWIC conducted this research in the run-up to the European Mobility Week (Sept. 16 – 22), an initiative of the European Commission. During this week, sustainable urban mobility takes center stage, a theme QWIC strongly supports.
September 22 is worldwide Car Free Day, the day when motorists are challenged to leave their cars at home and choose more sustainable transportation. Car Free Day is held in 46 countries and in more than 2,000 cities.
QWIC ambition QWIC’s mission – ever since its founding 16 years ago – has been to accelerate the sustainable mobility revolution by getting more people on bikes and making them enjoy every ride. By developing high-quality and innovative electric bicycles, QWIC offers an enjoyable, active and healthy solution for everyday mobility.
Campaign success
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Member profile
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