Tag Archive: Promovec

  1. Batribike under new ownership with Promovec

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    Batribike passes full ownership to Promovec Holdings

    Source: Cycling Industry News

    Danish electric bicycle specialist, Promovec Holdings, has announced this week that they have furthered their relationship with UK bike brand Batribike by completing a full takeover of the manufacturer.

    The successful partnership began in 2017 when Promovec bought into the business as a shareholder. The remaining quota has now been sold to Promovec by founders Steve Coulson and his wife, Jackie, both of whom are close to retiring. A new MD is to be assigned to run the company under its new guise, Batribike Limited (a subsidiary of Promovec Holdings), but until then, Steve Coulson will continue to direct the business and ensure the transition is trouble-free.

    Promovec Holdings CEO, Jesper Lundqvist, commented that they are keen to put a strategy in place to grow the business, “We are looking forward to working with our dealer network to grow the business together and to develop the future e bike range.” Jesper went on to divulge the primary responsibility of the incoming MD, namely, “to grow the business further and move Batribike from the number four preferred supplier to independent stores, as discovered in CI.N research in 2021 to the number one position in future surveys.”

    Batribike is a certified success story, having overcome difficulties generated by the pandemic jeopardy to report a growth in year-on-year sales for the past five years. The bicycle sector was hit hard by the pandemic, with component shortages, factory closures et al, but Batribike continued to provide high levels of service in this volatile period. The correlation between the two businesses is a major contributor to this success story, and the takeover from Promovec will maintain the wonderful relationship that Batribike currently has with its customers via investments and product development.

  2. Provomec upgrades battery assembly, e-bike display and controls

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    Updates from LEVA-EU member, Promovec:

    New Battery Line

    Provomec has a new production line enabling the brand to produce battery packs with larger cell format (21700), offering more charge cycles and more energy per volume. This is expected to begin running in October 2021. View the photos on LinkedIn here.

    Minimalistic e-bike display and controls

    Provomec’s new Smart Grip has integrated display and controls, significantly increasing safety whilst cycling, receiving a Eurobike award for its patented design.

    “It is an advanced grip with buttons and a display integrated into the left handle,” explains Promovec spokeswomen Monika Figen at Eurobike. “The grip shows user interactions in the display and has haptic feedback when pressing the buttons.”

    Source: https://www.bike-eu.com/products-innovations/nieuws/2021/09/promovec-minimises-e-bike-display-and-controls-10141359?utm_source=Vakmedianet_red&utm_medium=email&utm_campaign=20210924-bike-europe-e-bike&tid=TIDP5326164X77EFDC9BAD104F41A6C52336E5C5EADBYI4&utm_content=Email

  3. LEVA-EU welcomes 2 new members

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    The Russian company, eczo.bike, and the Danish company, Pro-Movec, have both joined LEVA-EU.

    eczo.bike provides people with green, cost-effective personal transport for work and leisure. eczo.bike eases car to bicycle substitution for better mobility, ecology and health.

    Danish Pro-Movec delivers excellence in the field of complete e-bike solutions, design, development, production, distribution and after sale service. Pro-Movec has a yearly turnover of € 12. million. The company produces 25,000 e-kits and e-bikes per year. Main markets are Europe and North America, which are served by the company’s 27 employees, based in Denmark, Germany and China, as well as various company partners.

    Both companies joined to enjoy LEVA-EU’s assistance in the field of rules and regulations governing electric bikes. Furthermore, they want to join LEVA-EU’s efforts to promote LEV’s at European level and to raise awareness among European institutions, with a view to improve legislation and to further policies that take LEVs better into account.

    LEVA-EU is the only trade association in Europe working exclusively for light electric vehicles. To find what LEVA-EU can do for your company, click here: http://vijaydemo.ml/join-leva-eu/

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