Tag Archive: LEVA-EU Member

  1. Klever plans to centralise its marketing and customer service operations

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    Source: Nieuwsfiets

    As of 1st March 2025 Klever Mobility will centralise its marketing and customer service activities in Bunnik, the Netherlands, to optimise the growing speed pedelec market in Europe.

    Klever has made this strategic move to operate more efficiently in serving its dealers and customers in Switzerland, as well as Germany, with its market requiring a more flexible and future-proof approach. Klever organising its dealer network support from Bunnik means that it can streamline its customer service system with the optimisation of spare parts management, with quick and direct deliveries to dealers. “This keeps the level of service high and both dealers and end customers can count on the quality and reliability they are used to,” explains general manager Ruud Sjamaar.

    Logistically, the speed pedelec brand will work together with its esteemed partners to accelerate its dealer support system, Westerman will deliver its products to German dealers and Zibatra will keep supporting distribution in Switzerland.

    “With our Dutch-Belgian team, we look forward to taking responsibility for the German and Swiss markets. Since October 2024, Klever has become the second largest speed pedelec player in the Benelux region and the outlook for 2025 is promising,” says Sjamaar.

  2. Micro Mobility Systems publishes its position on the EU’s sustainable mobility transition

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    LEVA-EU member Micro Mobility Systems has issued a press release addressing the lack of support for microcars in the L7e category, entitled Stop the SUV Pandemic –The Mobility Transition Is Going Completely Wrong!

    The Micro Mobility Systems press release in full:

    The EU set out to drive a sustainable mobility transition—but reality paints a different picture. Massive electric SUVs with oversized batteries dominate the market, pocketing subsidies, while small, efficient electric vehicles are left behind. The result?High costs, unnecessary resource consumption, and declining consumer acceptance.Yet the solution is already on Europe’s streets: Microcars in the L7e category, such as the Microlino, which has just won the prestigious “BEST IN CLASS” Award 2025 for Best Electric Light Vehicle. But instead of supporting real game-changers, the EU continues to encourage excessive resource consumption.

    The Problem: A Mobility Transition Gone Off Track

    •SUVs instead of smart mobility: The EU hands out subsidies for oversized electric SUVs, despite their inefficiency and massive carbon footprint.
    Wrong incentives, wrong results: The average EU citizen drives just 30 km per day, mostly alone. Yet, 2.5-ton SUVs are subsidized instead of efficient, resource-saving vehicles. Studies show that vehicles like the Microlino are not only more space-and energy-efficient but also produce 90% less fine dust pollution than an urban SUV.
    China is taking the lead: While EU regulations stifle European innovation, Chinese manufacturers dominate the market for compact EVs. Europe is losing its auto industry—are we really just going to watch it happen?

    The Solution: Targeted Support for Microcars (L7e)

    Include Microcars (L7e) in CO₂ fleet accounting:While massive electric SUVs receive double benefits, efficient microcars are completely excluded. This absurd disparity must be corrected immediately.
    •Strengthen European industry and jobs: The L7e category is a uniquely European vehicle class—a huge opportunity to support domestic businesses and innovation. Microcars produced in Europe must be given greater weight in CO₂ fleet calculations to protect European industry competitiveness.
    A practical, realistic mobility strategy: Not everyone can immediately switch to a fully electric vehicle. However, a smart combination of an electric microcar for everyday use and a combustion car for occasional long distances drastically reduces CO₂ emissions from day one—without compromise, but with maximum efficiency.

    Why now?

    On March 5, 2025, the European Commission will present its Automotive Industry Action Plan—a decision that will shape the future of the mobility transition.Will the EU continue backing oversized, inefficient electric SUVs that are just expensive greenwashing—or will it finally recognize the reality and support smart, practical solutions like the Microlino?As part of the Microcar Coalition, Micro is calling for an immediate policy shift in its official position paper: Instead of subsidizing multi-ton electric tanks, the EU must finally support small, efficient electric vehicles that deliver real sustainability.If the EU fails to rethink its strategy on March 5, Europe’s mobility future is headed for disaster.

    Since its founding by Wim Ouboter in 1999, Micro has been a pioneer of urban mobility. By inventing the original kick scooter, Micro defined the term “micromobility.”In 2013, Micro expanded into electric mobility, launching its first e-scooter. The development of the Microlino began in 2015, led by Wim’s sons, Merlin and Oliver Ouboter. As a 100% family-owned business, Micro stands for innovation, quality, and sustainability.www.microlino-car.com

    Press Contact

    Merlin Ouboter, Co-Founder
    merlin.ouboter@micro.ms
    +41 79 837 38 66
    Press Kit

  3. Bafang to launch new three-speed automatic hub motor for urban e-bikes

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    Source: Cycling Electric

    The globally renowned electric bike component manufacturer is set to expand its increasingly popular hub motor range with a new three-speed automatic system.

    The upgrade is expected to significantly improve riding performance and will be part of Bafang’s H-series line, under the product code H730.

    It will be initially unveiled on the upcoming Ado Air 30 urban e-bike, which currently has a fundraising campaign on Indiegogo, to support the production of this innovative new model.

    Bafang’s existing two-speed automatic hub motor has already earned a strong reputation, featured in some of the market’s highest-rated e-bikes. Its seamless transition between gears which adapts to the rider’s pedal power has been highly praised, with its acceleration that significantly enhances the performance of what would otherwise be a single speed bike. The new three-speed system is expected to reduce effort during acceleration by up to 24%.

    According to available information, the automatic gear shifts will occur at speeds of 13 km/h and 19 km/h, with each shift aligning with the feedback from the torque sensor. The motor will provide 40Nm of torque.

    This advanced automatic gearing system will also improve battery efficiency by better managing power usage, helping riders reach speed more effectively while reducing strain on the motor. Additionally, the Ado Air 30 will feature a partner display that allows users to program both sport and eco assistance modes, offering the option to manually adjust the bike’s range and power output.

    The Ado Air 30 e-bike boasts a range of up to 100 km, powered by a 370Wh integrated slimline battery that can be easily removed via an asymmetric side cover. The bike will also include a range of smart features, including GPS tracking for anti-theft protection, USB-C charging, and a suspension seatpost for added comfort. Both classic and step-over frame options will soon be available.

    The pricing for the new Ado Air 30 Ultra will be disclosed on February 20th, during the Indiegogo campaign launch.

  4. Swifty Scooters closes down with hopes of a future revival

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    Source: Zag Daily

    British e-scooter manufacturer and LEVA-EU member Swifty Scooters made history in 2023 by developing the UK’s first-ever road-legal private e-scooter.

    However, despite its groundbreaking innovation and industry recognition, the company recently entered liquidation, highlighting the challenges faced by British micromobility start-ups amid uncertain regulatory and economic conditions.

    A legacy of innovation

    Founded in 2010, Swifty Scooters built a reputation for pioneering high-quality, foldable kick scooters for adults. Over the years, the company expanded its product range, culminating in the Swifty GO GT500, a stand-on electric moped classified as a DVSA-approved L1e-B category vehicle. By designing a scooter that met stringent UK road safety and regulatory standards, Swifty circumvented the country’s ongoing ban on private e-scooters, making the GT500 the first legally approved private e-scooter for UK roads.

    This achievement was recognized in 2023 when Swifty received the Best Start-Up Award at the Micromobility America conference. The company was also among four British firms awarded funding from the Advanced Propulsion Centre for the development of zero-emission vehicle technologies.

    Despite its international success—exporting to 56 countries and working with five global distributors—Swifty faced increasing domestic challenges due to the UK’s lack of clear e-scooter legislation. Hopes for new regulations were initially raised in 2022 when the Queen’s Speech indicated plans for a light zero-emission vehicle category. However, by the King’s Speech in 2023, the proposal was absent, leaving Swifty and other UK e-scooter manufacturers in a legal gray area.

    Market setbacks for Swifty’s GT500 Stand-up Moped

    Determined to operate within existing UK regulations, Swifty identified a legal loophole: while mopeds require approval from the Driver and Vehicle Standards Agency (DVSA), they are not required to have a seat. This insight allowed Swifty to create the GT500 Stand-Up Moped, maintaining the accessibility and ease of an e-scooter while complying with insurance and safety regulations.

    The GT500 offered a safe and sustainable transport alternative, with a top speed of 24mph and an operating cost of 0.6p per mile. It also featured one of the safest battery systems available—a UK-made 15Ah Lithium FerroPhosphate (LFP) battery, similar to those used by Tesla, designed to minimize fire risks.

    Despite significant demand—evidenced by a large pre-order waiting list—Swifty’s success was undermined by repeated insurance setbacks. Multiple insurers initially committed to supporting the GT500, only to withdraw later, citing economic uncertainties tied to the UK and US elections. Venture capital firms expressed similar hesitations, advising the company to wait until after the elections before seeking investment.

    These delays disrupted Swifty’s production timeline, prompting customers to request refunds on pre-orders, which severely impacted cash flow. Combined with high interest rates and the lack of government support for micromobility legislation, the financial strain ultimately forced the company into liquidation.

    Regulatory roadblocks in the UK

    Swifty’s downfall underscores broader challenges that UK micromobility startups face. Unlike many European nations that have embraced clear e-scooter regulations, the UK remains one of the last major markets without a permanent legal framework.

    “There’s so much negativity in mainstream media about light electric vehicles, despite research showing this category could make a huge impact in reducing transport emissions. It makes it feel impossible to attract investment and it’s so damaging for a sector which is vital to cutting transport emissions,” Swifty’s co-founder Camilla Iftakhar told Zag Daily.

    While the company initially planned to expand into the US market, launching locally in the UK was seen as a strategic move to attract investment. Swifty had hoped that a successful UK launch would position it as a leading British brand in the green mobility sector.

    A possible future for Swifty

    Despite its closure, Swifty’s legacy remains intact. The company holds valuable intellectual property (IP), trademarks, and design registrations, along with a loyal customer base and established brand recognition.

    “We tried, we gave it our best shot and we have no regrets,” said co-founder Jason Iftakhar. “And we still have hope that Swifty could be the Brompton of scooters in the future. We have this huge opportunity on a plate for investors and partners, and we’re ready to work with them to make it a reality.”

    With all the elements for success in place, Swifty’s innovative approach to road-legal e-scooters could still find a future under new leadership or investment. Whether the UK government moves forward with clearer micromobility regulations could determine whether Swifty—or a successor— brings legal private e-scooters to UK streets.

    The full article about Swifty’s closure can be accessed on Zag Daily.

  5. Mahle’s latest innovations announced as winners at the Design and Innovation Awards 2025

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    Source: Bikebiz

    LEVA-EU member Mahle SmartBike Systems saw its X30 System and the XS System receive high recognition from the prestigious bike-industry awards body.

    The Design and Innovations Awards 2025 had great praise for both systems (launched in 2024) which won awards in the “Components Road” category

    X30 System, an innovation that redefines electric assistance

    “The MAHLE X30 system combines intelligent assistance, compact design and advanced connectivity to deliver a natural pedalling experience, tailored to the individual rider.”

    Its compact design, light weight and capability bring efficient performance while preserving a natural riding experience, with its discreet integration being ideal for premium eBikes.

    XS System, is recognised for revolutionising urban mobility

    “The MAHLE XS system redefines eBike technology with simplicity, versatility and minimalist design, offering intuitive assistance, unobtrusive integration and advanced customisation for any type of bike.”

    Thanks to its lightweight and versatile design the XS System is a revolution for urban mobility,its eX1 external battery weighs just over a kilo, is a functional match for all types of bike, delivering on simplicity with discreet integration. Its Energy Hub includes USB-C charging for enhanced user convenience and efficiency.

    The latest 2025 awards for Mahle follows on from its 2023 success when the brand’s X20 system won a Design and Innovation award for being “considered the lightest eBike system on the market”.

  6. Granville joins forces with Velopass

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    Source: Nieuwsfiets

    Belgian bicycle brand and LEVA-EU member Granville is now working with bicycle registration operator Velopass to support bicycle stores in simplifying their processes and increasing customer loyalty. This new collaboration will look to save time, reduce administrative tasks and engage customers long after their bike purchase.

    Granville will provide all its new bikes to Velopass for its customers to automatically get a digital passport (that will link to all Granville services and the store they purchase their bike from). By partnering with Velopass, Granville can help bike shops in spending less time on administration so they can focus more on supporting their customers.

    Velopass enables easy connections for dealers

    Mias Boghe, Granville’s marketing manager, says: “Velopass makes it easy for dealers to stay in touch with customers, automatically activating warranties and providing great service. Our goal is to help dealers grow and provide cyclists with the best possible service.”

    Granville and Velopass to hold webinar on February 11

    Granville and Velopass have organised a webinar to demonstrate their partnership with examples on how digital tools can make a great difference for bike shops and their customers. Registration for the webinar can be accessed here.

    Granville will also be exhibiting at Nieuwsfiets’ B2B Festival on stand D08 at the event at Brabanthallen in Den Bosch, in the Netherlands, from 9-10 February 2025.

  7. Advanced e-bike boosts regional fire services in the Netherlands

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    Source: Nieuwsfiets

    Speed pedelecs from LEVA-EU member Klever have been introduced to help the fire brigades in the municipality of Houten, Netherlands.

    Aimed at enhancing efficiency and sustainability, the 26 Klever speed-pedelec e-bikes are supplied by local retailer Bikestore Houten, to provide firefighters with speedy, environmentally friendly transportation when responding to emergencies.

    The selected model Klever N Pinion 45 is equipped to travel with speeds of up to 45 km/h, making it an ideal solution for reducing response times. Outfitted with the iconic fire service logos, the bikes were officially deployed to users on January 22. By adopting these vehicles, Houten underscores its commitment to sustainability while simultaneously reducing the reliance on cars for short-distance travel.

    Features that prioritize safety and performance

    According to Dominique Berendse, co-owner of Bikestore Houten, the Klever speed pedelecs were chosen for their reliability and advanced features. “Klever speed pedelecs are among the most reliable models on the market. The bikes are equipped with unique safety features, such as powerful lighting, brake lights and direction indicators that can be easily operated with the thumb from the steering wheel. This makes the bikes safe and easily visible, even in dark conditions. The chosen model N Pinion 45 has belt drive with a sow. Pinion gearbox.”

    The N Pinion 45 model features a belt drive system paired with a robust Pinion gearbox, ensuring durability and low maintenance. The collaboration with Bikestore Houten extends beyond the purchase; the retailer has committed to providing ongoing maintenance and fast repair services to ensure the pedelecs remain in optimal condition.

    A sustainable solution for quick response

    By integrating speed pedelecs into its fire services, Houten sets an example for other municipalities seeking innovative mobility solutions. These e-bikes offer a dual advantage: reducing environmental impact by cutting down on car usage and enabling volunteers to reach the fire station quickly when called upon.

    With this forward-thinking approach, the municipality of Houten reinforces its dedication to both environmental responsibility and operational efficiency. The delivery of the speed pedelecs marks an encouraging chapter in integrating sustainable technology into public safety.

    The full Nieuwsfiets article can be accessed here.

  8. Van Raam bids farewell to longtime directors Marjolein Boezel and Ronald Ruesink

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    In December 2024, employees of LEVA-EU member Van Raam, the internationally renowned custom bicycle manufacturer, gathered to honor and bid farewell to its longstanding directors, Marjolein Boezel and Ronald Ruesink.

    After decades of dedicated service and leadership, the duo officially passed the torch to the next generation of management as of January 1, 2025. While stepping back from daily operations, Boezel and Ruesink will remain involved with the company as shareholders, ambassadors, and advisors.

    Over three decades of leadership

    Marjolein Boezel and her brother-in-law, Ronald Ruesink, have played pivotal roles in shaping Van Raam’s journey from a small family business to a global leader in innovative bicycle solutions. Ruesink joined Van Raam in 1991, followed by Boezel in 1993. Together with Boezel’s brother, Jan-Willem Boezel, they assumed leadership of the company in 2001, succeeding Marjolein and Jan-Willem’s father, Piet Boezel.

    Under their stewardship, Van Raam introduced groundbreaking designs such as the wheelchair bike and the duo bike, establishing the company as a market leader in mobility solutions. Their shared vision and dedication have enabled Van Raam to transform countless lives by improving accessibility and mobility for people worldwide.

    A festive farewell

    Despite their preference for a modest send-off, the Van Raam team organized a warm and informal farewell during the company’s final quarterly meeting of 2024. Employees and family members gathered to express their gratitude and celebrate the achievements of Boezel and Ruesink.

    As part of the festivities, the departing directors were presented with a Van Raam timeline—a symbolic gesture commemorating their journey with the company. Reflecting on the occasion, Boezel remarked, “The farewell reflected Van Raam’s culture—respectful, warm, loving, and full of humor. It’s been an incredible journey of working hard, learning hard, and of course, playing hard.”

    New leadership and vision

    With their departure, the leadership of Van Raam transitions to a carefully selected management team. Jan-Willem Boezel will continue as CEO, working alongside Gerwin Sieders (CCO) and Robert Lamain (CFO). A broader management team, overseeing operations, business development, HR, and product management, ensures continuity and innovation.

    This leadership change comes as Van Raam strengthens its collaboration with investment company Armira, positioning the company for sustained growth and expansion.

    The updated Van Raam management team pictured below from left to right: Gerwin Sieders, Robert Lamain, and Jan-Willem Boezel.

    Looking ahead

    Van Raam remains steadfast in its mission to enhance mobility and freedom for individuals around the globe through cutting-edge bicycle solutions. As the company embarks on this new chapter, the foundation laid by Boezel, Ruesink, and the Boezel family provides a solid platform for continued success.

    The legacy of Marjolein Boezel and Ronald Ruesink will live on as Van Raam continues to innovate and touch lives worldwide.

  9. Introducing Ellio’s AccuPak

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    The speed pedelec manufacturer and LEVA-EU member presents new accessory that brings additional range within reach

    The AccuPak is a sturdy carrying bag equipped to hold an additional battery, bringing extra range for riders. Currently only available for the Ellio Max model, it includes a battery carrier, MIK luggage carrier plate and pannier tubes for the price of €240.

    AccuPak highlights

    Highlights include its robust and durable ergonomic design as well as a quick and easy mounting/dismounting function that allows riders to double their range in just a few clicks.

    Its versatile design is built to cope with unpredictable weather thanks to its waterproof material, rolltop closure and sturdy mounting plate.

    Built for efficiency, it enables batteries to be simply quickly swapped over for enhanced convenience.

    Ellio’s AccuPak has been designed with expert craftsmanship, making it a trusty sidekick for both daily commuters and long-distance riders.

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