Tag Archive: granville

  1. Granville is ready for 2025

    Comments Off on Granville is ready for 2025

    Belgian e-bike brand and LEVA-EU member Granville looks forward to using its extensive innovative history to inspire dealers and end-users for this new cycling season.

    Granville has long been building on its craftmanship since it was founded by Frans Huygens in 1928. Today, the company is now headed by his grandson Johan Huygens, with its development, assembly and lacquers being managed entirely in-house in Kortenberg in Belgium. “Dutch retailers greatly appreciate that history“, says sales manager for Granville NL, Jeroen Van Zanten. Since 2023, Granville has been building on a consistent dealer network that’s committed to quality and service in the Netherlands.

    Dealers’ confidence in Granville bikes

    “And that works! After the launch, we signed a large number of dealers, because they also believe in the bikes. Despite the current market situation, we have a stable dealer network that is growing further and further,” explains Van Zanten. Granville states that there’s space for retailers and brands to co-operate together well without price deterioration or obligations.

    Continued innovation

    Granville experienced an rebrand last summer with a new logo, updated font and the inclusion of a maple leaf that symbolizes a nod to Canadian roots, to appeal better to today’s consumers. “One of the most important goals for 2025 is safety. Of course on all fronts, but certainly in terms of visibility. We have found a technology that allows us to illuminate the logo on the frame. This not only makes you more visible, but we also show that we continue to innovate,” states Mias Boghe, marketing manager SCOTT Sportech Benelux.

    Granville’s new collection boasts a premium, comfort and sporty line. Furthermore, Granville is expanding with the introduction of the E-Urban Longtail which can be used by both businesses and individuals. “In this way, we try to give a better interpretation to the store assortment. Moreover, it fits very well with the demand and needs that are now in the market. Granville is moving nicely with the times,” says Van Zanten.

    Granville enhances efficiency with new service platform

    The brand has launched a self-developed online service platform for dealers to enable a fast and efficient service with bicycle QR codes. After the QR code on each bike is scanned, its chassis number is registered, thus enabling an overview of all parts of the relevant bike to be visible, including its color codes. The service also allows necessary parts to be ordered and warranty requests to be started simply from the push of a button.

    In its interview with Nieuwsfiets, the brand also communicated that it looks forward to focusing on long-term partnerships with dealers, with flexibility taking a core focus. The full interview can be accessed here.

  2. Granville debuts four new e-bikes

    Comments Off on Granville debuts four new e-bikes

    The Belgian brand expands its offering with innovative and high quality electric bikes across categories

    Source: Tweewieler

    Granville, a brand with a strong pedigree in city and trekking categories, is continuing to push and develop its offering with new lightweight, rugged, longtail, and urban designs in e-bikes. Designed in their Belgian HQ in Kortenberg, the bikes have been developed in close cooperation with trusted third party engineers. With plenty to offer discerning riders, some standout features across the range include good ergonomics, a high degree of adjustability, polished welds and integration of components.

    “We have been working on the new concepts for some time, but put the launch on hold in an earlier phase due to the situation in the market. Now is the time to bring them,” says product manager Tim Panneels. 

    E-Lite: lightweight and sporty

    The E-Lite is a new addition to Granville’s lineup, weighing in at just 21 kilograms, including the battery. This model addresses the growing demand for lighter e-bikes, making it ideal for urban users who may not need to cover long distances but appreciate the convenience of a lighter frame. “We are focusing on the user in the city who does not always have to cover long distances. If he has to carry the bike home, that low weight works to his advantage. The MIK system and the integrated components are also practical for this type of consumer.”

    The E-Lite also appeals to younger, more active users, thanks to its light Performance Line SX motor and Bosch’s CompactTube battery. Panneels elaborates on this choice: “On paper, the SX has the same properties as the Active Plus. But it is not even remotely comparable. This is a high cadence motor that performs well if you make a slightly higher number of pedal revolutions than the average e-bike user.” To ensure customers find the right fit, Granville invests heavily in retailer training, with the E-Lite being a focal point of sessions at the Brussels Cycling Academy.

    E-Terra: comfortable SUV

    The E-Terra series, comprising eight models, caters to the growing demand for SUV-style bikes with robust tires and a rugged appearance. “That trend is continuing at an insane speed, hence the choice for an extensive SUV line. The models have 27.5 inch wheels and look sporty, but in terms of appearance, design and ergonomics they fit Granville. With the E-Terra we prove that it is possible to make a sporty-looking bike comfortable.” The E-Terra range features various Bosch motors and technologies, catering to different customer needs with both derailleur and hub gear options. Additionally, it boasts integrated lighting systems and the versatile MIK HD system.

    E-Urban LT: suspension seatpost longtail

    Granville’s first longtail model, the E-Urban LT, prioritizes ergonomic design with features like an adjustable stem and a quick-release suspension seatpost. “You won’t find the latter on any other longtail,” Panneels proudly states. The bike’s frame is designed for stability and comfort, featuring a low entry point for ease of use, particularly when loading children onto the rear carrier. Granville has also developed a range of accessories for this model, emphasizing compatibility with the MIK HD system, rather than producing its own line of accessories.

    E-Traffic: safe and bright

    The E-Traffic model focuses on enhancing safety, especially for commuters and school-goers. It features lateral frame lighting that glows in the dark, thanks to a special phosphor paint developed by NASA. “In the dark, the paint on the side lights up, even without the light of another road user shining on it. During the day, the frame is silver and in the dark it gives off a bright blue light.”

    Presentation to Dealers

    Granville is set to present these innovations to around two hundred Belgian dealers on Monday, August 19, at its Kortenberg headquarters. This will be followed by a similar event at Granville’s hub in Werkendam for the Dutch market. After two years of operations in the Netherlands, Granville’s dealer network has expanded to include eighty specialized bicycle retailers.

    Through these new models, Granville demonstrates its dedication to evolving with market demands while maintaining the quality and design integrity for which the brand is known.

  3. Granville Bikes introduce their e-bikes to the Netherlands

    Comments Off on Granville Bikes introduce their e-bikes to the Netherlands

    Source: NieuwsFiets.nu, 28th May 2023

    LEVA-EU member Granville Bikes has introduced their leading e-bike collection to the Netherlands at the Granville Experience Center launch event in Werkendam. The prolific range from Belgium-based manufacturer, Ludo, has been retailing in Belgium and France since 2000, and now includes eight models designed specifically for the Dutch market.

    Granville abides by their high-quality values and competitive prices, with all models showcasing exceptional frames, notable workmanship, and technology courtesy of Bosch. What’s more, assembly takes place in Europe, reflective of their market standing.

    Granville Experience Center

    Recently opened in Werkendam, the Granville Experience Center is not only a showroom for Granville, but is also hub for brands Scott and Bergamont, distributed by Scott Sport NL. Customer service is high on the agenda at the Werkendam location, where servicing, advice and training are also on offer.

    In addition, Granville have additionally developed their after-sales service to aid specialists and those in the trade via parts lists and dealer portals. This is hoped to make dealers’ interactions more efficient.

    More details about the can be found on the website: WWW.GRANVILLEBIKES.COM

Campaign success

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Member profile

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.