Granville debuts four new e-bikes
Comments Off on Granville debuts four new e-bikesThe Belgian brand expands its offering with innovative and high quality electric bikes across categories
Source: Tweewieler
Granville, a brand with a strong pedigree in city and trekking categories, is continuing to push and develop its offering with new lightweight, rugged, longtail, and urban designs in e-bikes. Designed in their Belgian HQ in Kortenberg, the bikes have been developed in close cooperation with trusted third party engineers. With plenty to offer discerning riders, some standout features across the range include good ergonomics, a high degree of adjustability, polished welds and integration of components.
“We have been working on the new concepts for some time, but put the launch on hold in an earlier phase due to the situation in the market. Now is the time to bring them,” says product manager Tim Panneels.
E-Lite: lightweight and sporty
The E-Lite is a new addition to Granville’s lineup, weighing in at just 21 kilograms, including the battery. This model addresses the growing demand for lighter e-bikes, making it ideal for urban users who may not need to cover long distances but appreciate the convenience of a lighter frame. “We are focusing on the user in the city who does not always have to cover long distances. If he has to carry the bike home, that low weight works to his advantage. The MIK system and the integrated components are also practical for this type of consumer.”
The E-Lite also appeals to younger, more active users, thanks to its light Performance Line SX motor and Bosch’s CompactTube battery. Panneels elaborates on this choice: “On paper, the SX has the same properties as the Active Plus. But it is not even remotely comparable. This is a high cadence motor that performs well if you make a slightly higher number of pedal revolutions than the average e-bike user.” To ensure customers find the right fit, Granville invests heavily in retailer training, with the E-Lite being a focal point of sessions at the Brussels Cycling Academy.
E-Terra: comfortable SUV
The E-Terra series, comprising eight models, caters to the growing demand for SUV-style bikes with robust tires and a rugged appearance. “That trend is continuing at an insane speed, hence the choice for an extensive SUV line. The models have 27.5 inch wheels and look sporty, but in terms of appearance, design and ergonomics they fit Granville. With the E-Terra we prove that it is possible to make a sporty-looking bike comfortable.” The E-Terra range features various Bosch motors and technologies, catering to different customer needs with both derailleur and hub gear options. Additionally, it boasts integrated lighting systems and the versatile MIK HD system.
E-Urban LT: suspension seatpost longtail
Granville’s first longtail model, the E-Urban LT, prioritizes ergonomic design with features like an adjustable stem and a quick-release suspension seatpost. “You won’t find the latter on any other longtail,” Panneels proudly states. The bike’s frame is designed for stability and comfort, featuring a low entry point for ease of use, particularly when loading children onto the rear carrier. Granville has also developed a range of accessories for this model, emphasizing compatibility with the MIK HD system, rather than producing its own line of accessories.
E-Traffic: safe and bright
The E-Traffic model focuses on enhancing safety, especially for commuters and school-goers. It features lateral frame lighting that glows in the dark, thanks to a special phosphor paint developed by NASA. “In the dark, the paint on the side lights up, even without the light of another road user shining on it. During the day, the frame is silver and in the dark it gives off a bright blue light.”
Presentation to Dealers
Granville is set to present these innovations to around two hundred Belgian dealers on Monday, August 19, at its Kortenberg headquarters. This will be followed by a similar event at Granville’s hub in Werkendam for the Dutch market. After two years of operations in the Netherlands, Granville’s dealer network has expanded to include eighty specialized bicycle retailers.
Through these new models, Granville demonstrates its dedication to evolving with market demands while maintaining the quality and design integrity for which the brand is known.
