Tag Archive: bicycle insurance

  1. Laka and Riese & Müller partner up to offer insurance to RX Connect customers

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    • Insurance disruptor Laka partners with German bicycle manufacturer Riese & Müller.
    • Laka will now offer three insurance packages included in the Riese & Müller ConnectCare service to all RX Connect customers in Belgium, the Netherlands, and France.
    • The partnership enables customers to insure their bikes easily through the Riese & Müller My Bike platform and the RX Connect app.

    Laka (www.laka.co), the award-winning European Insurtech that offers a unique insurance model to cyclists and businesses, has started a new partnership with the German premium E-bike manufacturer, Riese & Müller, to provide cover for all existing and new RX Connect customers with ConnectCare subscription in France, Belgium, and the Netherlands.

    With this new partnership, Riese & Müller customers who buy an E-bike with an RX Chip and subscribe to ConnectCare now benefit from exclusive Laka bike insurance cover under the ConnectCare service. The new ConnectCare service comes in three options, Basic, Smart, and Comfort, and was launched this month. This shows the commitment from Laka and Riese & Müller to stamp out thieves and keep everyone riding protected.

    Known for developing fully suspended E-Bikes and cargo bikes, and the innovative RX technology, the partnership with Riese & Müller builds on Laka’s existing network of micro-mobility brands across Europe such as Gazelle, Brompton, and Decathlon.

    On the Riese & Müller partnership, Tobias Taupitz, Laka CEO said, “We are excited to welcome Riese & Müller to the Laka family and their RX Connect E-bike customers to the Laka Collective. We’re determined to provide them with a best-in-class experience and service. Together with Riese & Müller, we can help their customers fully enjoy their e-bike, knowing that Laka will swiftly get them back on the saddle if needed.”

    Joachim Teske, Product Manager Digital Services at Riese & Müller, said:
    “We are looking forward to expanding our ConnectCare Service to further European markets, connecting more customers to their bikes and giving them a greater sense of security and peace of mind. We’re sure that our E-Bike riders will benefit from Laka’s service and together with both our connectivity and recovery service we have created a holistic product.”

    To find out more visit: https://www.r-m.de/rx-services and https://group.laka.co/r-m

  2. Cervélo & Santa Cruz choose Laka as their preferred insurance partner

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    LEVA-EU Member Laka, the award-winning bicycle insurance provider, is thrilled to announce a partnership with prestigious cycle brands Cervélo and Santa Cruz. Laka will be the official insurance partner, providing Cervélo and Santa Cruz customers with a fair and painless insurance experience.

    “We’re thrilled to partner with Cervélo and Santa Cruz to offer their customers a unique and innovative insurance product.” said Joost Klarenbeek, Partnership Manager at Laka, “Laka’s insurance champions fairness, transparency, and positivity, which beautifully aligns with the exceptional service and quality of these iconic bike brands. This partnership reflects the indispensable role insurance plays in the full service retail experience. We’re really excited to be providing enhanced protection for Cervélo and Santa Cruz customers’ high-end bikes.”

    Laka’s insurance model offers a fair and transparent price combined with customised cover to meet the needs of road cyclists and mountain bikers. Additionally, Laka’s insurance model is built on a collective model where customers are only billed for the real cost of claims made within the collective. This unique model promotes a safe and responsible biking culture, while substantially reducing insurance costs.

    Michael Sommer, Sales Director EMEA at Cervélo & Santa Cruz, adds, “It’s a great relief to finally have an insurer that truly understands the specific needs and value of high-end road bikes like ours. Our partnership with Laka will ensure our customers are fully protected, enhancing their peace of mind.”

    The partnership between Laka, Cervélo, and Santa Cruz signifies the importance of top-tier insurance products in amplifying customer satisfaction and loyalty in the bicycle industry.

    About Laka

    Laka, winner of the ‘Best Cycle Insurance Provider’ Award four years in a row, was founded to better serve individual cyclists and businesses with a fairer, collective-driven approach to insurance. With a tech-driven and customer-centric approach, Laka has built on being an award-winning cycle insurer, to now being uniquely positioned as the go-to micromobility insurance provider in the UK and Europe. www.laka.co

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