Source: Viiala

Tomi Viiala, Co-Founder and CEO of LEVA-EU member Viiala, features in the latest Xraised podcast episode where he is interviewed about how his athletic discipline, visionary leadership and technological innovation are leading a new generation of high performance e-bikes that feel unimaginable today but indispensable tomorrow.

A former professional athlete turned global e-bike pioneer, Viiala’s journey has been defined by performance, reinvention, and purpose. After more than a decade leading Stromer, one of the world’s most renowned premium e-bike brands, he is now steering a new venture aimed at creating a category of high-speed, intelligent, and elegantly designed e-bikes that promise to transform the way people move through cities and traverse natural landscapes.

At Viiala, the mission extends beyond building another e-bike. The company seeks to engineer machines that feel unimaginable today but essential tomorrow. Backed by François Bennahmias, former CEO of Audemars Piguet, Viiala integrates the precision of Swiss engineering with luxury design and forward-thinking mobility technology. With a diverse global team of experts from over 20 nationalities—spanning aerospace, robotics, and automotive backgrounds—Viiala is positioning itself at the intersection of bicycles and cars, redefining what premium mobility can represent.

Throughout the conversation, Viiala reflected on how his athletic mindset continues to influence his leadership philosophy. He emphasized that while motivation may fade, purpose endures, and that a strong company culture built on trust, diversity, and shared vision remains the foundation of meaningful innovation.

Viiala’s bold ambition is to make the e-bike an aspirational symbol of freedom and status — transforming the mindset from “I take the car” to “I want to take the bike.” As global cities increasingly reimagine their transportation landscapes, Viiala aspires to be at the forefront of this evolution — where technology meets emotion, and mobility becomes not only faster but also smarter and more connected to human purpose.

The full podcast interview can be accessed on Xraised.

For more information about Viiala AG and its vision for the future of mobility, visit www.viiala.com