Source: Van Raam

The LEVA-EU member’s bicycles played a notable role in the Netherlands’ King’s Day parade celebrations.

Recently, Van Raam showcased its bicycles in the festive King’s Day Parade in Doetinchem, a special occasion that celebrates the King’s birthday as well as Dutch pride, innovation and togetherness. The brand had the great honour of having several of its bikes in front of the transportation carrying the Dutch royal family during the parade.

This prominent positioning gave great recognition to Van Raam’s notable innovations of making the freedom of cycling more accessible to society, such as its VeloPlus wheelchair and the Chat rickshaw bike for wheelchair users and those with limited mobility.

Van Raam’s Fun2Go and DJ Bike roles in the celebrations

For 20 years, Van Raam’s Fun2Go bike has been a crowd pleaser for Van Raam. For the parade, two people joyfully rode the duo bike, demonstrating it as a symbol of connection, enjoyment and accessibility to the King’s Day crowds.

Van Raam’s DJ Bike was also an eye-catching highlight, built especially for the parade with custom-designed and 3D-printed parts from Van Raam’s factory, with it bringing great energy and music to the festivities. It was also transformed into a gift bike later in the day, to carry presents for the royal couple.

For the grand finale of the parade, a revamped Fun2Go tandem took part in a unique display with several other bikes, symbolising a united front of cycling toward the future.

Van Raam’s history with the Dutch royal family

There have been several connections with Van Raam and Dutch royalty through the years, such as Van Raam being a finalist for the prestigious King Willem I award for SME companies, and King Willem-Alexander himself has also been spotted riding a Van Raam tandem with his daughters.

Van Raam’s mission successfully demonstrated on King’s Day

King’s Day was a special occasion for Van Raam to not only showcase its impressive products, but also why they do it. Under its motto “Let’s all cycle”, its team strives toward getting everybody moving, especially those who are faced with mobility difficulties. It is proud to build its bikes with custom solutions, innovation and a down-to-earth mentality in its cutting-edge Varsseveld factory, and taking part in the King’s Day Parade was a special milestone for the brand in showcasing its efforts of making cycling more accessible for everyone.