Source: NiewsFiets.nu, SAZ Bike

From 1 September 2025, LEVA-EU member and Dutch specialist bicycle manufacturer Van Raam officially became a supplier to the German purchasing organisation BICO Zweirad Marketing GmbH (BIKE&CO). The move gives affiliated BIKE&CO dealers access to Van Raam’s full product range.

The partnership will be introduced to the market at the BIKE&CO Order Festival in Kassel from 5–7 September, marking the first official opportunity for BIKE&CO members to experience Van Raam’s bicycles first-hand.

Meeting rising demand for special bicycles

Van Raam’s inclusion in the BIKE&CO network reflects a clear trend: demand for special bicycles is growing rapidly, both in Germany and internationally. While these models were once primarily associated with riders with disabilities, they are now increasingly sought after by seniors and consumers who value stability, safety, and comfort. This shift is opening up new customer groups for specialist retailers and creating opportunities for stronger, long-term customer relationships.

European production for the DACH market

With a history of more than 110 years in Varsseveld, Van Raam has established itself as an international leader in adapted and special bicycles. In addition to its Dutch headquarters, the company operates a production site in Poland. This dual footprint enables efficient distribution across the DACH region (Germany, Austria, Switzerland).

All Van Raam bicycles are developed, tested, and assembled entirely in Europe, a strategy the company says ensures high quality, reliable delivery, and faster service for dealers.

Opportunities for dealers

For BIKE&CO members, the collaboration expands their portfolio with a product category experiencing strong growth. It provides retailers with the chance to serve both healthcare institutions and private customers, while differentiating themselves from competitors.

At the same time, Van Raam gains a stronger foothold in Germany, reinforcing its position as a trusted, innovative brand with decades of expertise in the specialist cycling sector.