
Van Raam bids farewell to longtime directors Marjolein Boezel and Ronald Ruesink
20/01/2025
3 minutes
In December 2024, employees of LEVA-EU member Van Raam, the internationally renowned custom bicycle manufacturer, gathered to honor and bid farewell to its longstanding directors, Marjolein Boezel and Ronald Ruesink.
After decades of dedicated service and leadership, the duo officially passed the torch to the next generation of management as of January 1, 2025. While stepping back from daily operations, Boezel and Ruesink will remain involved with the company as shareholders, ambassadors, and advisors.
Over three decades of leadership
Marjolein Boezel and her brother-in-law, Ronald Ruesink, have played pivotal roles in shaping Van Raam’s journey from a small family business to a global leader in innovative bicycle solutions. Ruesink joined Van Raam in 1991, followed by Boezel in 1993. Together with Boezel’s brother, Jan-Willem Boezel, they assumed leadership of the company in 2001, succeeding Marjolein and Jan-Willem’s father, Piet Boezel.
Under their stewardship, Van Raam introduced groundbreaking designs such as the wheelchair bike and the duo bike, establishing the company as a market leader in mobility solutions. Their shared vision and dedication have enabled Van Raam to transform countless lives by improving accessibility and mobility for people worldwide.
A festive farewell
Despite their preference for a modest send-off, the Van Raam team organized a warm and informal farewell during the company’s final quarterly meeting of 2024. Employees and family members gathered to express their gratitude and celebrate the achievements of Boezel and Ruesink.
As part of the festivities, the departing directors were presented with a Van Raam timeline—a symbolic gesture commemorating their journey with the company. Reflecting on the occasion, Boezel remarked, “The farewell reflected Van Raam’s culture—respectful, warm, loving, and full of humor. It’s been an incredible journey of working hard, learning hard, and of course, playing hard.”

New leadership and vision
With their departure, the leadership of Van Raam transitions to a carefully selected management team. Jan-Willem Boezel will continue as CEO, working alongside Gerwin Sieders (CCO) and Robert Lamain (CFO). A broader management team, overseeing operations, business development, HR, and product management, ensures continuity and innovation.
This leadership change comes as Van Raam strengthens its collaboration with investment company Armira, positioning the company for sustained growth and expansion.
The updated Van Raam management team pictured below from left to right: Gerwin Sieders, Robert Lamain, and Jan-Willem Boezel.

Looking ahead
Van Raam remains steadfast in its mission to enhance mobility and freedom for individuals around the globe through cutting-edge bicycle solutions. As the company embarks on this new chapter, the foundation laid by Boezel, Ruesink, and the Boezel family provides a solid platform for continued success.
The legacy of Marjolein Boezel and Ronald Ruesink will live on as Van Raam continues to innovate and touch lives worldwide.
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