Trenergy, a prominent name in the electric bicycle industry, is making significant strides in Belgium, surpassing a milestone of forty dealers. To celebrate this achievement and attract potential new partners, Trenergy recently hosted a show for Belgian dealers.

The event took place at WATT The Firms in Ghent, a versatile venue that provided an ideal setting for showcasing Trenergy’s extensive range of products. “We have been at Velofollies for years, but a dealer show is different from a trade show. That’s where we’ll be again in January, next to the Kwaremont Café. There we have a nice stand with a good run-up, but you don’t have enough space to show the whole collection and so you stick to the highlights. We did present everything here,” René Driessen, business controller at AZ Import, Trenergy’s supplier, explains to Nieuwfiets.

A unique dealer show experience

The dealer show offered a comprehensive look at Trenergy’s offerings, attracting both current dealers and prospective partners. “We have invited all Belgian dealers, but we have also had several prospects who are considering working with us. We are here for one day now and if you don’t come here we will meet again at Velofollies in January or at the B2B FESTIVAL in February,” Driessen added, emphasizing the event’s significance in fostering business relationships.

Navigating market challenges

Driessen acknowledged the ongoing challenges in the bicycle market, noting that overstock issues plague many companies. “In that respect, it’s not much different for us than for other companies. Many brands have overstock and dump bikes at low prices, sometimes even below cost. Everyone suffers from that,” he said. However, Trenergy’s strategy differs due to its lean inventory and quick production turnaround, facilitated by owning their factory. “We don’t have hundreds of thousands of bicycles in stock. We just keep going and make sure that our dealers have a solid brand in-house,” Driessen emphasized.

Innovations and product upgrades

Trenergy continues to innovate, expanding its collection with new models and upgrades. Notably, the company has introduced more models with Bosch drives, including the Advance models with Active Line Plus, and will add a third white color option early next year. The Montes model, known for its battery-in-carrier design, has undergone a facelift, and the Sportive model now features a more robust variant with an 80Nm Motinova Pegasi motor, thicker frame, tires, sporty handlebars, and a Shimano Nexus 8 hub, available in spring 2025.

The Trenergy E-Relax Pro has also been revamped, with a new frame, robust carrier battery, and a new name – Silves – set to be available next year with Shimano Nexus 3 or Nexus 7 options. Additionally, a Limited Edition of the Performance Belt, featuring a Bafang M420 motor and a 720 Wh battery, will be marketed at €2999, available in silver gray or white.

Looking ahead

Following the successful Belgian dealer show, Trenergy plans to host a Dutch dealer show in their showroom in Wijchen on November 3, 4, and 18. These events are crucial for solidifying Trenergy’s market presence and demonstrating their commitment to supporting their dealer network.

Trenergy’s strategic focus on innovation, quality, and maintaining strong dealer relationships positions the company for continued growth and success in the competitive electric bicycle market.

TRENERGY.NL