Tag Archive: Van Raam

  1. Van Raam takes part in national holiday ceremony

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    Source: Van Raam

    The LEVA-EU member’s bicycles played a notable role in the Netherlands’ King’s Day parade celebrations.

    Recently, Van Raam showcased its bicycles in the festive King’s Day Parade in Doetinchem, a special occasion that celebrates the King’s birthday as well as Dutch pride, innovation and togetherness. The brand had the great honour of having several of its bikes in front of the transportation carrying the Dutch royal family during the parade.

    This prominent positioning gave great recognition to Van Raam’s notable innovations of making the freedom of cycling more accessible to society, such as its VeloPlus wheelchair and the Chat rickshaw bike for wheelchair users and those with limited mobility.

    Van Raam’s Fun2Go and DJ Bike roles in the celebrations

    For 20 years, Van Raam’s Fun2Go bike has been a crowd pleaser for Van Raam. For the parade, two people joyfully rode the duo bike, demonstrating it as a symbol of connection, enjoyment and accessibility to the King’s Day crowds.

    Van Raam’s DJ Bike was also an eye-catching highlight, built especially for the parade with custom-designed and 3D-printed parts from Van Raam’s factory, with it bringing great energy and music to the festivities. It was also transformed into a gift bike later in the day, to carry presents for the royal couple.

    For the grand finale of the parade, a revamped Fun2Go tandem took part in a unique display with several other bikes, symbolising a united front of cycling toward the future.

    Van Raam’s history with the Dutch royal family

    There have been several connections with Van Raam and Dutch royalty through the years, such as Van Raam being a finalist for the prestigious King Willem I award for SME companies, and King Willem-Alexander himself has also been spotted riding a Van Raam tandem with his daughters.

    Van Raam’s mission successfully demonstrated on King’s Day

    King’s Day was a special occasion for Van Raam to not only showcase its impressive products, but also why they do it. Under its motto “Let’s all cycle”, its team strives toward getting everybody moving, especially those who are faced with mobility difficulties. It is proud to build its bikes with custom solutions, innovation and a down-to-earth mentality in its cutting-edge Varsseveld factory, and taking part in the King’s Day Parade was a special milestone for the brand in showcasing its efforts of making cycling more accessible for everyone.

  2. Van Raam dealers enjoy workshop and networking event

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    Source: Van Raam

    LEVA-EU member Van Raam, the manufacturer of unique special needs bicycles for people with disabilities, recently held a dealer networking event at its premises in Varsseveld, Netherlands.

    During a day designed to enable development, networking and conviviality, the invited premium dealers from the Netherlands had the opportunity to participate in a number of workshops. Topics included tips on carrying out test drives, information on which parts Van Raam’s sister companies produce, and effective marketing techniques. Besides the workshops, a games afternoon and a tour of a local brewery prompted further friendly exchange.

    One attendee is quoted as saying, “We have gained many valuable contacts, we will definitely be there again at the next edition!”

  3. Van Raam bids farewell to longtime directors Marjolein Boezel and Ronald Ruesink

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    In December 2024, employees of LEVA-EU member Van Raam, the internationally renowned custom bicycle manufacturer, gathered to honor and bid farewell to its longstanding directors, Marjolein Boezel and Ronald Ruesink.

    After decades of dedicated service and leadership, the duo officially passed the torch to the next generation of management as of January 1, 2025. While stepping back from daily operations, Boezel and Ruesink will remain involved with the company as shareholders, ambassadors, and advisors.

    Over three decades of leadership

    Marjolein Boezel and her brother-in-law, Ronald Ruesink, have played pivotal roles in shaping Van Raam’s journey from a small family business to a global leader in innovative bicycle solutions. Ruesink joined Van Raam in 1991, followed by Boezel in 1993. Together with Boezel’s brother, Jan-Willem Boezel, they assumed leadership of the company in 2001, succeeding Marjolein and Jan-Willem’s father, Piet Boezel.

    Under their stewardship, Van Raam introduced groundbreaking designs such as the wheelchair bike and the duo bike, establishing the company as a market leader in mobility solutions. Their shared vision and dedication have enabled Van Raam to transform countless lives by improving accessibility and mobility for people worldwide.

    A festive farewell

    Despite their preference for a modest send-off, the Van Raam team organized a warm and informal farewell during the company’s final quarterly meeting of 2024. Employees and family members gathered to express their gratitude and celebrate the achievements of Boezel and Ruesink.

    As part of the festivities, the departing directors were presented with a Van Raam timeline—a symbolic gesture commemorating their journey with the company. Reflecting on the occasion, Boezel remarked, “The farewell reflected Van Raam’s culture—respectful, warm, loving, and full of humor. It’s been an incredible journey of working hard, learning hard, and of course, playing hard.”

    New leadership and vision

    With their departure, the leadership of Van Raam transitions to a carefully selected management team. Jan-Willem Boezel will continue as CEO, working alongside Gerwin Sieders (CCO) and Robert Lamain (CFO). A broader management team, overseeing operations, business development, HR, and product management, ensures continuity and innovation.

    This leadership change comes as Van Raam strengthens its collaboration with investment company Armira, positioning the company for sustained growth and expansion.

    The updated Van Raam management team pictured below from left to right: Gerwin Sieders, Robert Lamain, and Jan-Willem Boezel.

    Looking ahead

    Van Raam remains steadfast in its mission to enhance mobility and freedom for individuals around the globe through cutting-edge bicycle solutions. As the company embarks on this new chapter, the foundation laid by Boezel, Ruesink, and the Boezel family provides a solid platform for continued success.

    The legacy of Marjolein Boezel and Ronald Ruesink will live on as Van Raam continues to innovate and touch lives worldwide.

  4. Name change from Van Raam Reha Bikes B.V. to Van Raam Mobility B.V.

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    Van Raam opts for a new name with a broader vision on mobility

    Van Raam, the leading manufacturer of adapted bicycles, announces a major name change. Van Raam Reha Bikes B.V. will henceforth continue under the name Van Raam Mobility B.V. This name change underlines the company’s ambition to make mobility accessible to a wider, international audience, while the company remains committed to innovative solutions in the field of inclusive bicycle mobility.

    Van Raam looks beyond rehabilitation

    Traditionally, Van Raam has focused on the rehabilitation sector, but with the new name, the company wants to emphasize that its products are suitable for a much broader target group. The company is seeing the growth of a new target group: seniors for whom a two-wheeler is no longer a safe option but still want to continue cycling and want to go out independently.

    “We remain committed to people with disabilities, but our bicycles are for everyone who wants to experience mobility, independence and freedom,” says Jan-Willem Boezel, CEO of Van Raam.  “With the new name, Van Raam Mobility, we show that we are ready for the future and focus on mobility in the broadest sense of the word, without limiting ourselves to one specific sector.”

    International ambition and inclusivity

    The new name not only reflects Van Raam’s broader vision, but also its international ambition. With customers in more than 20 countries and a growing demand for adapted bicycles worldwide, the step to a name with an international character makes sense.

    “Our slogan ‘Let’s all cycle’ sums up exactly what we stand for. We want everyone to have the opportunity to ride a bike, regardless of age or physical disability. We call this inclusive bicycle mobility. Cycling stands for freedom, independence and sustainability, and we want to propagate that worldwide,” says Boezel.

    Innovation and mobility for all

    Van Raam continues to focus on innovative solutions such as tricycles, tandems and wheelchair bikes. The products are designed to not only support people with disabilities, but also to provide a reliable cycling solution for the elderly and others looking for stability and safety.

    About Van Raam Mobility B.V.

    Van Raam, based in Varsseveld (NL) is a Dutch manufacturer of adapted bicycles, such as tricycles, side-by-side tandems, tandems and mobility scooter bicycles. The company focuses on designing bicycles for people with mobility impairments, the elderly, and anyone looking for extra stability and safety.

    At Van Raam, they are committed to making cycling possible for everyone. They call it inclusive bicycle mobility. With a tailor-made bicycle, Van Raam makes cycling accessible to those who are no longer so self-evident. With in-depth knowledge and passion for bicycle mobility, they develop bicycles tailored to personal needs and wishes. Driven by progress, they look at what is possible. For example, they make it possible to (continue to) cycle independently or to go out with a bicycle for several people.

    With the slogan ‘Let’s all cycle’, Van Raam strives to let as many people as possible enjoy cycling worldwide. Van Raam exports its products to more than 20 countries and continues to innovate to make cycling more accessible to everyone.

  5. New contacts and structure at Van Raam

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    Source: SAZ Bike

    Dutch speciality bicycle manufacturer, Van Raam, announces innovations aimed at strengthening cooperation with specialist retailers and offering more efficient support.

    These changes aim not only to enhance processes but also to ensure mutual success. As part of these efforts, several personnel changes have been made:

    Andreas Bollessen now oversees the Eastern region, bringing extensive experience in sales and customer service. He will serve as a key contact for dealers in postal code areas 01-19, 30-31, 37-39, and 98-99.

    Michael Jaeger joins the Van Raam team, responsible for the Central-West region, covering postal code areas 34-36, 54-57, 60-69, and 74-76. With years of experience, particularly in the special bike sector, he is well-positioned to support the region’s retailers.

    Jürgen Horstmann manages the Northern region, offering his extensive expertise to partners in postal code areas 20-29, 49, and the northern federal states of Germany.

    Martin Schroedter remains the contact for Western Germany, responsible for postal code areas 32-33, 40-42, 44-48, 50-53, and 58-59.

    Lothar Hörman continues to manage the Southern region, focusing on postal code areas 70-73, 77-79, 82, and 86-89, particularly in Baden-Württemberg and parts of Bavaria.

    Mathias Heun oversees the Southeast region, responsible for postal code areas 80-81, 83-85, and 90-97, with a special focus on Bavaria.

    This restructuring ensures that specialized contacts serve retailers across all regions of Germany. Van Raam believes these changes will enhance operations and elevate partnerships.

    Andreas Geiger in a new role

    “I would also like to point out that since August 1, I have also been the Managing Director of the German GmbH. This role allows me to support our activities in Germany even more intensively and to ensure that we continue to be successful together,” says Andras Geiger, Managing Director Germany at Van Raam.