Tag Archive: trade show

  1. B2B FESTIVAL 2027 already fully booked

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    Source: Nieuwsfiets Image source: Nieuwsfiets

    The 2027 edition of the B2B FESTIVAL is already fully booked with exhibitors, only three months after reservations opened. The show, organised by Netherlands-based cycling media outlet Nieuwsfiets, positions itself not as a traditional trade fair, but a networking-focused festival event that brings the cycling’s retail and industry together.

    Taking place on 14-15 February 2027 at the Brabanthallen in Den Bosch, the show organisers state that the majority of existing exhibitors have reconfirmed after the 2026 edition, with many wanting to move to a different or larger location. Remaining stands are being offered to the approximately 80 companies on the waiting list in order of registration. Organiser Rick Hackmann said, “The fact that existing exhibitors want a larger stand is very nice in itself, but the hall does not naturally get bigger as a result, and therefore the remaining supply of stands becomes smaller.”

    The organisers note that the B2B FESTIVAL waiting list includes several overseas suppliers who have a stronger industry focus, rather than retail. These companies are being directed to the new planned event, CycleExpo, scheduled for October 2027. Hackmann stated, “With the B2B FESTIVAL, we keep a close eye on ensuring that the exhibitors are relevant to retail. For those focusing more on industry, we now also have a great alternative.” Hackmann added that the 2028 edition of the B2B FESTIVAL will see an extra hall at Brabanthallen being added, which will bring approximately 25% more exhibition space.

  2. CycleExpo opens registration for the bicycle industry

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    Source: Nieuwsfiets

    OEM companies working in the global bicycle and e-bike industries can now formally register for the first edition of CycleExpo, a new initiative created by NieuwsFiets Media & Events, and scheduled for October 6-8 2027. Strong interest has already been indicated by many European and Asian component and accessory manufacturers.

    Arnauld Hackmann, co-organiser of the event with his son Rick, summarised responses to the announcement of the planned show, and outlined its positioning in the international trade show calendar: “CycleExpo will be interesting to visit not only for large bicycle manufacturers but also for medium-sized and small bicycle manufacturers. It is truly remarkable how many responses we have received, on the road, via email, and on social media. There is clearly a need for an international networking opportunity between suppliers and bicycle brands in Europe in the autumn. In that sense, CycleExpo is an ideal complement to the trade fairs in Taiwan and China, but also to a Taichung Bike Week or a Eurobike.”

    What’s on offer

    Those interested in participating as exhibitors can choose from four different size of full-service stands (12 m², 18 m², 24 m², and 30 m²), which can be printed with graphics and imagery provided by the exhibitors. The aim is to achieve a balance of giving the show a clear and uniform appearance, while ensuring that each exhibitor can present their own look and feel, keeping costs manageable without the need for custom-built booths. From a logistics point of view, the show is conveniently located at Expo Greater Amsterdam, which has good connections to Schiphol Airport and Amsterdam and plentiful nearby hotel accommodation.

    Go/No Go deadline of 1 October, 2026

    Since the initial announcement, the CycleExpo organisers have openly indicated that a decision will be made on 1 October 2026 as to whether the show will go ahead. This decision will be made based on the volume of registrations received.

    In the initial stage, potential participants are registering to receive more information about taking part in the show. Hackmann states, “The more exhibitors we have on board, the greater the chance that it will proceed, of course. If all positive responses are converted into bookings, then we are very confident that the event will simply take place in 2027.”

    More details about CycleExpo can be found here.