Belgian Cycling Factory appoints first Nukeproof distribution partners

Source: Belgian Cycling Factory

LEVA-EU member Belgian Cycling Factory has announced a key step in its e-bike brand Nukeproof’s global expansion plans with the confirmation of partners in North America, Europe and the Middle East. This news coincides with BCF declaring a new transferable, 10-year warranty across all Ridley, Nukeproof, Eddy Merckx, Aeres and Aero Performance Lab bikes, with the exception of Nukeproof downhill models.

BCF has announced that Nukeproof’s new distribution network covers partners representing the following countries:

• Czech Republic / Slovakia / Poland / Hungary – Zookee
• Ireland – CaraTrade
• USA – Zeitbike
• Canada – ARG Sports
• Slovenia – A2U
• Turkey – All That Ride Sport
• Romania – Mondo Frames Distribution

BCF’s International Sales Manager, Edward Vlutters, has commented:

“We are delighted to welcome our first seven distribution partners for Nukeproof. Several of them have been working with BCF brands for many years, while others represent new collaborations. Through these partners, riders across these markets will gain access to the full Nukeproof range via hundreds of independent retailers, supported by strong local service and expertise. This includes an all-new range of opening price-point hardtails, which will debut at Velofollies on 16 January 2026.”

The Founder & CEO of BCF, Jochim Aerts, has added:

“Since relaunching Nukeproof in November, the level of enthusiasm from riders, retailers and distributors has been remarkable. Combined with our ambitions in World Cup Downhill and XCO, this momentum confirms that Nukeproof is well positioned for global growth.

Working with strong local distributors fits perfectly with our retailer-first strategy. As a family-owned and independent business, BCF does not sell directly to consumers, ensuring that we never compete with our retail partners. This approach strongly resonates with distributors and dealers seeking premium brands with a long-term vision and a sustainable business model.”

Distribution inquiries

For distributor inquiries regarding Nukeproof, please contact: distributorsales@cyclingfactory.be

Belgian Cycling Factory warranty update

The Belgian bike manufacturer has recently announced an upgrade to its warranty policy, by offering a lifetime (10 year) warranty on frames and forks from its bicycle brands, as long as they are registered within 30 days of purchase. The new upgrade doesn’t apply to Nukeproof downhill models which will still have an applicable 2 year warranty.