Report on the success factors of a regional shared bike system
Comments Off on Report on the success factors of a regional shared bike systemSource: Fietsberaad
The region of Flanders in Belgium has provided the data for an in-depth report into the combination of factors that enable the successful implementation of shared bike systems, when considered at the regional level (encompassing multiple municipalities, cities and even rural areas), rather than solely in city centres.
The report, published by Fietsberaad Vlaanders in collaboration with The New Drive, analyses the critical success factors which determine how a regional shared bike program becomes an essential ingredient in a regional mobility network. The report focuses specifically on shared bike systems which have been rolled out at Belgium’s regional transport level, which consists of multiple municipalities, cities and rural areas.
The report authors state that the report provides project managers of shared bike systems with the tools to optimise their systems, with the impact of political and policy decisions taken into account.
Highlighted factors on the road to success include:
- Affordability (price level, subscription model, plus any targeted discounts)
- Accessibility (aligning with mobility centres and hubs such as train stations)
- Availability (sufficient bikes and sufficient locations)
- Usability (the quality and ease-of-use of the bikes)
- Reliability (efficient redistribution methods and processes, bug-free and up-to-date digital system for users)
- Awareness (effective marketing and promotion)
- Comprehensibility (clear pricing, logical locations and allowable usage areas)
The report states that, “the bike-sharing system has proven its added value in the urban and regional mobility landscape. To take the next step – where the shared bike is not just an option, but the first and most logical choice for the ‘last mile’ and beyond – a coordinated and decisive approach is needed. The future of regional shared mobility lies in uniformity, seamless integration, and smart collaboration.”
The full report can be accessed here.