Netherlands report shows astonishing trends in the search for speedy fat bikes.
Comments Off on Netherlands report shows astonishing trends in the search for speedy fat bikes.Source: Nieuwsfiets.nu
The Fatbike Market Monitor 2024 published by Marktdata.nl confirms, once again, that consumers in the Netherlands are searching online en masse for fat bikes with too much motor power, too high a maximum speed, and with a throttle and tuning capacity.
The report further shows that consumers are increasingly ordering fat bikes directly from China, which do not always meet European safety standards. This, combined with an increasing number of accidents involving fat bikes, seems to inevitably prompt the adoption of measures. Marktdata.nl has analyzed the online search volume for fat bikes over the past four years with regard to the power of the pedal assist motor.
A significant 61% of individuals are in search of fat bikes capable of reaching speeds of 45 km/h, while 26% prefer those that can hit 50 km/h.
“Of all searches that have searched for a fat bike with a specific motor power, more than 60% relate to a 750W motor. Another almost a quarter of the search volume relates to a 1,000W motor. Barely 10% of the searches meet the maximum power allowed of 250W,” market researcher Han van Es highlights. “With regard to the search behavior for a fat bike with a certain maximum speed, the analyses can also be called shocking. 61% of searches for a fat bike with a certain maximum speed relate to 45 km/h. In second place is the maximum speed of 50 km/h with a share of 26%.”
Van Es suggests that there is a glimmer of optimism. Marktdata.nl has employed smart extrapolation techniques to create a projection for the upcoming year. “In addition, the search volume of fat bikes with a maximum speed of 25 km/h has both the strongest relative growth and the strongest relative growth acceleration,” Van Es continues.
Over 150,000 fat bikes
According to the Fatbike Market Monitor 2024 f, the term “throttle” related to fat bikes has been searched on Google in the Netherlands over 1,900 times monthly on average over the last four years. Meanwhile, the term “tuning” garnered an average of more than 1,200 searches each month. “The exact number of fat bikes in the Netherlands is not clear, but their popularity is increasing rapidly, especially among young people. The growth is partly driven by the ease with which fat bikes can be tuned, which can lead to higher speeds and therefore an increased risk of accidents,” says Van Es. “VeiligheidNL [The Dutch Consumer Safety Institute] and other organizations are seeing a sharp increase in the number of accidents involving fat bikes. It remains difficult to find out exact figures, partly due to a lack of registration and control. We estimate the number of fat bikes in the Netherlands to be at least more than 150,000 units.”
AliExpress ranks as one of the top searched brands and companies in the fat bike market.
Van Es highlights the dangers associated with low-cost models, frequently imported from China, which may not consistently adhere to European safety regulations. “The regulations and enforcement surrounding fat bikes are still in their infancy, which makes it difficult to paint a complete picture of the total amount in the Netherlands,” says Van Es. “While other types of bicycles in the Netherlands are usually searched for by the well-known brands and Dutch purchasing channels, Marktdata.nl notes that, in the online search behaviour of consumers, numerous Chinese and other Asian parties that supply directly play a significant role.”
Consider not only Chinese brands like the Ouxi V8 but also sales platforms like AliExpress and Alibaba. This year, AliExpress ranks as the eighth most searched brand and company in the fat bike market, while the Ouxi V8 holds the top spot.
The Fatbike Market Monitor 2024 is a 35-page research report in A4 format, which provides insight into the orientation and interest of Dutch consumers with regard to fat bikes and their developments over the past four years. With the help of big data from the Google search engine, the market in terms of providers and brands has also been mapped. In addition, the report provides expected trends and developments for the coming year using intelligent extrapolation. Find out more here.