The 20th edition of Eurobike’s special awards ceremony will honour the most relevant and sustainable products and innovations from the bike and eco-mobility industry. The closing date for this year’s submissions is April 17th 2026.
Often referred to as the “Oscars of the cycling industry,” the special awards will be presented for the 20th time at EUROBIKE 2026. It will also consist of special distinction awards including the Gold Award, Green Award and Startup Award.
Submissions for the awards are open to both Eurobike exhibitors and non-exhibitors, offering them:
The opportunity to gain visibility for their products and innovations
Exclusive PR and marketing package for award winners
EUROBIKE award judging
The EUROBIKE jury will consist of eight renowned industry experts who will conduct a two-stage evaluation process for selecting the most outstanding products.
They will judge on criteria including:
Overall product concept
Level of innovation
Functionality
Design
Quality of workmanship
Material selection
Sustainability
More information about EUROBIKE Awards and submissions
Information including pricing, participation, requirements and special distinction awards can be accessed on the EUROBIKE Award website.
Submissions can be made through this online portal by April 17, 2026 (11:59 PM CEST).
The Managing Director of Eurobike organiser Fairnamic, Philipp Ferger, has spoken to Velobiz about his goals for the trade show, with a focus on opening up industry dialogue, and aiming for efficiency rather than growth.
Asked if Eurobike could be viewed as a “tanker” that is rather large and cumbersome for agile change of direction, Ferger drew on his extensive trade fair experience to give an alternative, more positive view: “I am responsible for trade shows that are three times the size of Eurobike in terms of floor space – those are tankers. Eurobike is complex because it brings together many different stakeholders, but it is not a tanker in the sense of being cumbersome. However, we are not a speedboat either. We have a good team that is now ensuring that we see more clearly again, communicate things better, and listen more closely to the industry.”
The importance of Eurobike, in some form, to the industry was underlined by Ferger. “The industry has made it very clear to us in the advisory board that it wants and needs a central international platform. Our goal is a completely new Eurobike from 2027, with 2026 marking a milestone in the start of this realignment.”
Addressing doubts
Velobiz raised the topic of some companies’ decisions to not take part in the 2026 edition of Eurobike. In response, Ferger referenced the workshops that were announced at the same time as the advisory board statement, and openly acknowledged that some misgivings have been in place. “We are just starting our one-to-one workshops. It is important to understand that when a company cancels, it does so based on the current situation. But if we work together with the industry to create a new future, the basis for decision-making will change. We want to create a product that addresses precisely the issues that have caused exhibitors to stay away in the past. We need to offer value for money again in order to convince them. I can’t say today whether we will win them all back in 2027, but that’s exactly where we’re starting.”
He emphasised the cooperative nature of the process for reshaping Eurobike. “It’s a collaborative process. We, as the trade fair organizers, build the platform, but the players have to decide what it should look like – for example, whether the focus is on B2B or B2C. We act as translators and transformers of industry needs into trade fair concepts. But anyone who wants a new Eurobike also has to sit down with us and invest time. We can’t read minds.”
Participation costs and solutions
Velobiz asked about rising costs of trade fairs; Ferger explained that trade fairs only have influence on the stand rental costs – a maximum of 20% of an exhibitor’s total budget, while stand construction and personnel-related costs make up the remainder. Ferger did question whether the traditional trade show approach necessarily needs to be followed. “But does this format still have to be achieved with 500- or 1000-square-meter stands? I believe the solution lies more in intelligent, smart space concepts.”
He continued with a description of a new option, “Brandspaces”, for the 2026 Eurobike. “These are curated shared areas with a plug-and-play approach. Instead of a bidding war for huge booths, we’re offering brands the opportunity to present themselves in a smaller space within a high-quality environment, complete with catering and networking lounges.”
Other approaches, which have been implemented at other Messe Frankfurt events, include integrated digital offerings such as a “Lead Success Module”, using AI to identify potential customers in the Eurobike database who are a good match for exhibitors.
Eurobike’s future as an essential industry event
Ferger stated, “our goal is to once again be the platform for genuine innovations. But Eurobike must be more than just a product showcase: it must also offer specialist retailers content, training, and networking opportunities. After the pandemic, we realized how important the tactile experience and personal interaction are. And that includes the event-like atmosphere of a trade fair and celebrating together after the show closes. We want to get back to the point where retailers say: “This is so valuable to me, I have to be there.”
On February 23, Eurobike organisers FairnamicGmbH held the inaugural meeting of its newly founded advisory board in Frankfurt, attended by eight representatives from industry, trade, associations, and service providers.
The identities of the advisory board members has not yet been disclosed. Eurobike spokespoerson, Frank Gaus, stated to SAZ Bike: “The Advisory Board sees itself as a working group for open yet confidential exchange. Therefore, we do not publish individual meeting contents or the names of the participating industry representatives. What is crucial for us is the joint further development of Eurobike in close cooperation with the industry.”
Philipp Ferger, Managing Director of Fairnamic GmbH, spoke of the introduction of the advisory board as representing a “strategic turning point”. The goal is to reposition Eurobike as the leading global trade fair not only for the bike industry but the wider ecomobility sector from 2027 onwards.
Stephan Kurzawski, member of the management board of Messe Frankfurt Exhibition GmbH and chairman of the advisory board, said: “The discussions made it very clear that many market participants view the increasing fragmentation of the trade fair landscape with concern. This makes a common guiding principle for the industry all the more important – a strong, international platform that provides orientation and reliability.”
The realignment of Eurobike will take a structured approach. A dialogue process, consisting of approximately 20 workshops for different market segments, was due to commence at the end of February, with a strategy consultancy supporting the process.
The 2026 Eurobike edition
The trade show this year is intended as a first tangible and visible representation of the strategic realignment. Newly introduced, cost-efficient participation formats will be in place, alongside a more clearly focused hall layout.
2026 marks the 20th edition of the Eurobike Award, which seeks to highlight outstanding products and concepts in the bike and e-mobility world, and celebrate solutions that combine exceptional innovation, sustainability, and user-friendliness.
The awards cover ten different categories, with many applicable to companies in the Light Electric Vehicle (LEV) sector, alongside additional categories in fields such as clothing and accessories. Eurobike also emphasises that it is also possible to enter prototypes and one-off pieces for the award.
Category details for the LEV sector
E-Bikes – All types of bicycles with an e-drive system
Lightweight Electric Vehicles / Small Motorbikes
L1e Light two-wheeled motor vehicle,
L6e Light four-wheeled motor vehicle
L2e Three-wheeled moped
L3e Two-wheeled motorcycle
L4e Two-wheeled motorcycle with sidecar
L5e Three-wheeled motor vehicle
L7e Heavy four-wheeled motor vehicle
Small Electric Vehicles – E-scooters, monowheels, hoverboards, and so on.
Evaluation Criteria
Entries will be evaluated by an eight-person expert panel according to the following criteria:
Eurobike has issued a Call for Contributions, inviting industry players to contribute relevant and central topics for the 2026 edition, in an effort to effectively handle the industry’s challenges that demand joint solutions.
The trade fair organisers say that, with the Call and resulting responses, they will ascertain the themes which are currently occupying the mobility and bike industries, allowing them to make the official programme for 2026 as relevant as possible to those taking part.
“Especially in turbulent markets, focus is crucial for success. With Eurobike, we offer a global platform that backs our intention to stimulate companies to move forward strategically and in terms of innovation,” says Stefan Reisinger, CEO of the trade fair organizer Fairnamic. “We want to provide a voice to those who wish to actively shape the industry’s future – so we view it as essential to present this further option for co-creation at Eurobike.”
What and how to contribute
Eurobike has issued a list of topics which are particularly sought from the international mobility and bicycle industries:
Current market trends
Product innovations
Technology
Business news
Sustainability
Digitalization
Policy framework
Mobility trends
Best practices
Prospective contributors have until January 23, 2026 to submit their proposals via the web form on the Eurobike website for review by Eurobike. The topics should consist of a brief description, and any information on potential speakers or desired formats is welcome.
The trade show date is set and creates early planning security
Friedrichshafen/Frankfurt am Main – fairnamic GmbH, organizer of Eurobike, announces the official date for the 2026 edition of the trade show. The next-but-one Eurobike will be held on the grounds of Messe Frankfurt from June 24 to 28, 2026.
As a global bike and ecomobility platform, Eurobike sets standards as a showcase for trends, innovations and new productus in the areas of sport lifestyle, mobility and sustainability. The established date of the end of June 2026 once again offers all international industry players reliability and planning security for the coming year.
Further information:
The 33rd Eurobike will take place on the grounds of Messe Frankfurt from Wednesday, June 25 to Sunday, June 29, 2025. The three kickoff days reserved for international trade visitors (June 25 – 27) will then be followed by the weekend of June 28 and 29, 2025, open to the general public. For more information, go to: www.eurobike.com