Tag Archive: Eurobike 2025

  1. How Eurobike is adapting to the growing trend of eco-mobility

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    Source: Zag Daily

    The 33rd edition of Eurobike is set to kick off at Messe Frankfurt next month, showcasing the energy and innovation propelling the sustainable mobility sector ahead. The Head of Eurobike details the show’s history and what can be expected from the 2025 event.

    Stefan Reisinger has been a part of Eurobike for over 20 years, starting as Head of Outdoor & EUROBIKE and, since 2021, serving as CEO of Fairnamic, the organization responsible for Eurobike and the aviation exhibition Aero.

    “Eco-mobility has become one of the biggest and most valuable segments at Eurobike,” Reisinger tells Zag Daily.

    “Eurobike has always been a meeting point for the global bicycle industry, but it is now also playing a pivotal role in the wider adoption and embrace of eco-mobility technology around the world. Every year people from Europe, the Americas, Asia and Africa attend the event to test out new equipment and form meaningful connections – it is a truly global show.”

    The origin of Eurobike

    Eurobike began in the 1990s as a bicycle-only trade show, but over the years it has evolved to showcase a broader range of sustainable mobility solutions, including e-scooters and shared mobility services.

    Reisinger describes its evolution, “Over the years Eurobike has changed in focus from mountain bikes to sport bikes, before becoming the most important European bicycle show. It shifted its focus to e-bikes about 15 years ago and since bringing the event to Frankfurt in 2021, Eurobike has fully embraced the entire urban mobility space from cargo bikes to micro cars.”

    For much of its history, Eurobike was held in Friedrichshafen in southern Germany, but post-Covid, the event relocated to Frankfurt as the trade show industry adapted and innovated to remain resilient.

    What to anticipate in 2025

    The focus of Eurobike 2025 can be encapsulated by its tagline – Hello future: Shaping active mobility. Reisinger mentions that the event will maintain its standard lineup of discussions, while also aiming to draw in a broader audience to the rapidly expanding eco-mobility section of the exhibition.

    “Active mobility is about fighting physical inactivity and getting more people on the move,” he says.

    “This can be for practical reasons and health reasons. Then there is the sustainability aspect, because of course small, light and efficient EV`s offer an alternative to the over reliance on polluting cars.

    “Bikes and scooters also help reduce congestion and costs and improve efficiency. We just need to show people these benefits and start changing behaviour as an industry.”

    As we approach the event in a little over a month, Reisinger is particularly excited about the festival. This segment of the event welcomes individuals outside of the industry, giving them the opportunity to test ride various devices and enjoy hands-on experiences.

    Reisinger has stated his aspirations for the future of Eurobike, “The eco-mobility space presents huge opportunities and has grown rapidly in recent years. Moving forward, we want to be at the centre of the conversation, driving innovation and collaboration within the sector.”

    The full interview with Stefan Reisinger can be accessed on Zag Daily.

  2. Eurobike 2025 to showcase innovations from over 200 start-ups

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    Source: Bike Europe

    The upcoming Eurobike 2025 event is poised to be a dynamic platform for innovation, with more than 200 start-ups and first-time exhibitors set to present their latest developments in the cycling and ecomobility sectors. Scheduled to take place at Messe Frankfurt from June 25–29, 2025, this 33rd edition of the event is expected to attract a diverse international audience and foster industry advancements.

    Eurobike has solidified its reputation as a premier event in the cycling and wider ecomobility industries, attracting record participation from companies across Europe, Asia, and North America. The event provides a critical networking space for businesses, offering opportunities to explore new technologies, market trends, and strategic partnerships. As the industry continues to evolve, Eurobike remains a key venue for shaping the future of mobility.

    Spotlight on emerging start-ups

    The 2025 edition will feature over 200 start-ups and first-time exhibitors, highlighting the latest in bicycle design, ecomobility solutions, and sustainable transportation technologies. These newcomers bring fresh perspectives and innovative products that aim to redefine urban mobility and enhance cycling experiences. Industry professionals and trade visitors will have the opportunity to engage directly with these innovators, fostering potential collaborations and business opportunities.

    Expansion into new market segments

    Reflecting the cycling and mobility industry’s evolving landscape, Eurobike 2025 will introduce the new Adventure Area, focusing on emerging trends such as gravel biking, bikepacking, and cycling tourism. Attendees will have access to live demonstrations and hands-on experiences, providing insight into the growing popularity of outdoor and adventure cycling. This addition underscores Eurobike’s commitment to staying at the forefront of industry developments and catering to diverse cycling communities.

    Industry insights and future trends

    Beyond product showcases, Eurobike 2025 will serve as a hub for industry discussions, bringing together thought leaders and experts to explore the future of cycling and ecomobility. The event will cover a range of topics, including sustainable transportation strategies, advancements in electric bicycles, and innovative mobility solutions designed to address urban transportation challenges.

    A preview of the participating exhibitors and featured products is already available online, offering industry professionals an early look at the innovations set to shape the cycling sector in the coming years. As Eurobike continues to expand in scale and influence, it remains a crucial event for businesses and enthusiasts alike, driving progress in sustainable mobility.

    For more details, visit the official Eurobike 2025 Exhibitor Preview.

  3. Eurobike 2025 registrations now open

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    Source: Eurobike

    Next year’s edition of the show plans to be more international, focused, and relevant than ever.

    The 33rd edition of Eurobike, a world leading trade fair for the bike and ecomobility industries, is scheduled to take place from June 25 to 29, 2025, at Messe Frankfurt. It will coincide with the Eurobike Festival over the final weekend of June, which will also host the Ironman European Championship in Frankfurt. This convergence is expected to bring thousands of participants and visitors to the area, adding to the nearly 70,000 international Eurobike attendees and boosting the region’s cycling profile.

    Less mass, more class: organisers adapt to shifting market dynamics

    Despite global challenges such as inventory surpluses and liquidity issues in the bike industry, bookings for Eurobike are strong, surpassing expectations even seven months ahead of the event. Compared to previous editions, in the 2025 edition a stronger focus will be placed on exhibition segments like Parts and Accessories, Boutique Brands, Trendsetter Services, and International Suppliers.

    With a strong emphasis on innovations, new products, and target-specific activities, Eurobike 2025 is set to drive market momentum, creating excitement and demand while shining a spotlight on both established brands and newcomers.

    Building on the success of its debut, the Handmade Area will once again showcase custom and small-series manufacturers, while the new Adventure Area will highlight the growing trend of cycling and outdoor adventures. Additionally, the “Festival only” option will allow exhibitors to engage exclusively with the public, providing cyclists a chance to experience the event firsthand.

    “While some industry players are facing significant challenges, cycling continues to thrive as a sport, lifestyle, and increasingly as a car alternative. Eurobike is leading this shift, offering a diverse range of services and experiences for the trade, community, media, and politics. It will unite the world’s key figures in the bike and ecomobility industries in 2025,” said fairnamic Managing Director Stefan Reisinger, expressing confidence about next year’s event.

    The trade days will feature a comprehensive conference and networking program, offering ample opportunities for discussions on key topics and future mobility trends. The most innovative products will once again be recognized with the prestigious Eurobike Award.

    Cycling festival for testing and participation

    At the Eurobike Festival, scheduled for June 28 and 29, 2025, thousands of cycling enthusiasts will gather in the expansive outdoor area of Messe Frankfurt. Building on the success of the previous edition, which attracted 33,090 visitors, featured 2,000 test vehicles, and saw over 50,000 test rides, there is already significant interest from exhibitors for the upcoming event’s demo area. The extensive program will cater to all types of cyclists, from sports enthusiasts to families and everyday commuters.

    Click here to register.