UK sees increased interest in e-bikes from young adults, but product education critically needed
Comments Off on UK sees increased interest in e-bikes from young adults, but product education critically neededSource: Cycling Electric, IFSJ
The UK-based E-bike Positive Campaign has published fresh survey results, which show a steep rise in the number of adults aged 25 to 34 who are more likely to buy an e-bike than they were a year ago. This is, however, accompanied by a wide knowledge gap in the identification of safe, reputable products.
In the survey of almost 2,000 people across the UK, nearly half of those in the 25-34 age bracket, 49.34%, said they are more likely now to travel by e-bike than they were one year ago, rather than by public transport or car. The overall population had 20.47% saying they would be looking to use pedal-assisted bikes in the near future.
According to the survey, understanding of what a road-legal electric bike is remains low. Over half of respondents said they would consider purchasing e-bike components including batteries, chargers and conversion kits from online marketplaces. This, of course, opens up a real possibility of them purchasing non-manufacturer approved items, which have not been through the stringent tests associated with high-quality items from reputable brands and suppliers.
Data recently published by the UK Office for Product Safety & Standards (OPSS) shows that 211 fires involving e-bikes or e-scooters were reported by fire and rescue services in 2024. Soberingly, 170 of the 211 fires involved e-bikes, and 45% of the e-bike fires (77 incidents) involved post-market conversions. The International Fire and Safety Journal (IFSJ) points out that “these conversions are typically kits added to standard pedal bicycles, often outside manufacturer-approved conditions.”
LEVA-EU emphasises the critical importance of awareness around DIY and non-standard conversion kits, stating, “LEVA-EU strongly advises against illegal products and components, especially the dangerous tampering of electronic components by end-consumers.”
Duncan Dollimore, Head of Campaigns at Cycling UK, said: “We’ve seen firsthand the difference road-legal e-bikes have made to people’s lives, helping them save money on shorter journeys, and providing young people with an easy and affordable way to stay healthy. The passion that Gen Z and Millennials have for their health and the environment go hand in hand with cycling.
“That’s why we need to do all that we can to clearly explain the difference between safe road-legal e-bikes and potentially unsafe aftermarket alternatives. With 1 in 4 people unable to make the distinction between what’s safe and what isn’t when it comes to e-bikes, we need to do more to increase awareness so people can make informed decisions when it comes to travel choices.”
The E-Bike Positive Campaign aims to improve the British public’s knowledge of safe and legal e-biking and the benefits it brings.