LEVA-EU member NEOMOUV has announced its long-term leasing options for businesses in France, delivered in conjunction with its financial service leasing partner LOCAM, and designed to boost business without impacting cashflow.
The partnership between NEOMOUV and LOCAM was formally announced in March 2026, with 24 municipalities among the first to take advantage of flexible leasing systems.
Introducing the long-term leasing options for business fleets, NEOMOUV has highlighted various benefits of the services on offer in conjunction with LOCAM:
Rapid response on financing agreements.
Cash flow management: Lease payments are spread evenly over the term (24 to 36 months). For rental companies, rental income more than covers the monthly payments.
Tax benefit: Lease payments are treated as operating expenses, and therefore a straightforward, simple arrangement.
Flexibility: At the end of the contract, leasers have the option to buyout, renew, or return the vehicles to NEOMOUV.
NEOMOUV highlights that its CARLINA HY XR model is optimised for business fleets – elegant yet robust, and with an exceptional range for intensive daily use.
Businesses interested in exploring the options are invited to contact NEOMOUV directly.
The European bike-sharing sector is looking towards social leasing programmes, alongside traditional bike-sharing models, in the search for new ways to encourage the long-term adoption of cycling as an everyday means of transport.
A recent discussion organised by ECI heard from a range of industry representatives, exploring pathways to convert occasional shared-bike users into regular riders. Taking part in the discussion were Nick Brown of bike-share consultancy Haveconsult, Jhon Alexander Ramirez of bike-share solutions provider nextbike, and Alessia Di Maio of Lyft Urban Solutions.
The discussion explored the notion that, while the expansion of bike-share networks is an important factor in encouraging greater cycling uptake, other factors are also crucial. Longer-term access to bikes is key, as are strong integration with public transport, and consistent investment in supporting infrastructure.
Successful social leasing in practice
Nick Brown, Haveconsult Head of Consulting, held up France as a positive example for fostering increased bicycle uptake through social leasing schemes. “There are currently around 150,000 bikes in France already applied on social leasing schemes, subsidised schemes where people get access to an electric bike, which then helps deliver the behaviour change that you need to convert people to bicycle users.”
He pointed to the role social leasing can play in encouraging people to shift from just trying cycling, to using bicycles on a regular basis. “Bike share might just give someone their first ride and then their introduction to cycling. Social leasing is that real tool that helps deliver the behaviour change programmes.”
The importance of investment
The speakers stressed that investment is crucial if cities want bike-sharing systems to become embedded in urban mobility networks. Alessia Di Maio, Lyft’s Public Affairs Manager, highlighted that investment commitments are a sure sign of a city’s intentions towards prioritising cycling and shared mobility. “If bike sharing is not publicly funded, whatever the policy document says, that’s not actually a priority for cities.”
She also argued that successful bike-share systems require dedicated street space and infrastructure, in order to support broad uptake and effective public transport integration. “Real investments in bike share means dedicated street space, capex investment that drives stronger ridership, modal integration, transit integration.”
Diversified fleets and wider availability
Jhon Alexander Ramirez, nextbike’s Public Affairs Manager, identified three major developments he sees as shaping the future of bike sharing: social leasing, increasing fleet diversity, and regionalisation of schemes. These aspects are evolving as operators look to serve a broader range of journey and user types.
On the topic of diversifying fleets, he said,“We are now talking about cargo bikes, tricycles and other special vehicles that are adapted to the needs of our population.” Regarding the growing importance of integrating bike sharing with wider transport systems beyond city centres, he stated, “We really consider it as a clear solution and a clear element to complement public transit in cities and regions.”
According to fleet service provider Arval, global companies’ mobility strategies are increasingly including a bicycle offering. Germany has a particularly widespread culture of corporate bicycle leasing compared to other countries, with many businesses using cargo bikes for various business activities.
The latest Arval Fleet and Mobility Barometer shows that over one-third of German companies already uses bicycle leasing, or is considering its introduction within the next three years. German companies offering bicycle leasing currently is at 20%, with a further 16% considering this within the next three years; this is a significant difference to the European average, at 5% and 6% respectively.
Corporate bicycle sharing in Germany is also strong, with 14% of companies currently offering this, and 21% considering to introduce it. Again, this is much higher than the European average at 6% and 8% respectively.
The use of cargo bikes by German companies is significant, with 17% already using them, and a further 30% considering introducing them in the next three years. Of this combined 47% of companies, 28% say the main reason for their use is courier services. Other key uses include last-mile delivery, customer visits, food delivery and transportation of tools and materials to customers.
The Arval study also sees sustainability goals as a driving force behind overall mobility strategies. 40% of companies both globally and in Germany cite CSR guidelines as the main factor behind mobility strategies, while the reason of personnel-related needs such as talent recruitment, employee retention runs a close second in Germany.
The survey polled 10,157 businesses in 33 countries around the world, including 300 in Germany.
As part of efforts to promote sustainable mobility in everyday working life, from 1 June, approximately 50,000 civil servants and employees of the direct state administration of the German state of Saxony-Anhalt will be able to lease an e-bike or traditional bike via salary conversion.
The state’s scheme is being delivered in partnership with JobRad, and is handled through their digital platform, allowing applications to be submitted in a few steps online, or alternatively done directly at participating bicycle retailers where applicants can make use of on-site consultation, handover and service.
The state’s aim is to make the switch to e-bikes or standard bicycles more attractive, for both commuting and leisure activities, and so help to support a sustainable transport revolution.
JobRad CEO, Florian Baur, highlighted the company’s track record in supporting corporate bike-leasing schemes. “Together with over 100,000 employers and our 7,200 specialist retail partners, we have already put more than two million company bikes on the road. The 50,000 employees in Saxony-Anhalt can now also look forward to easily obtaining their new dream bike through a purely digital process.”
A bicycle shop in Enschede, the Netherlands, has introduced a leasing scheme for custom and adapted bicycles, providing greater access to mobility for customers with additional needs due to age or illness, who may be hesitant about investing in a suitable model.
Landewé Fietsen, which has two branches in the town of Enschede, stocks various specially adapted bicycles including models from LEVA-EU member Van Raam, alongside more traditional bikes, e-bikes and cargo bikes.
Owner Wim Landewé has created the scheme, Noaberlease, which enables customers to lease a custom bicycle for €200-€300 per month, with maintenance, insurance and roadside assistance included in the cost. Landewé says, “A tricycle costs €7,000 to €8,000, and a tandem costs around €10,000 if it’s electrically assisted.” He acknowledges that this upfront cost can be a deterrent for many people, particularly if they are apprehensive about their ongoing ability to use a bicycle. He continues, “We think that’s a shame because we want everyone to have access to bicycle mobility. If only because people who are not mobile often end up socially isolated.”
The Netherlands’ leasing landscape
The launch of Noaberlease is not Landewé’s first foray into bicycle leasing. He was a co-founder in 2001 of the pioneering Twentse Samenwerkende Rijwielhandelaars (TSR), a collective of bicycle dealers which helped ensure that employees could purchase bicycles through tax-friendly plans.
Now, employees are more likely to lease through a company bike leasing scheme following their introduction in 2020. It was recently reported that a quarter of new electric bicycles in the Netherlands are leased through employers. Anouk Hiensch, Director of Lease a Bike, which provides both traditional and adapted models, says, “People appreciate not having to pay a large sum all at once for a good bike, making e-bikes accessible to all working Dutch people. Bicycles are becoming one of the most sought-after secondary employment benefits.” Heinsch goes on to observe: “An e-bike could replace a car for many people. We’re also seeing increased cycling thanks to company bicycles. There are advantages for employers too. Implementing the scheme is free of charge. And employees stay more energetic. Some employers consider this so important that they cover all the leasing costs.”
For Landewé’s private customers through Noaberlease, Wim Landewé sees clear advantages, with affordable costs and the ability to cancel after a year free of charge with no buyout agreement. “You can lease your customized bicycle. No large upfront investment, no setbacks, cancel anytime, free testing beforehand, and all-inclusive service and repairs. If you no longer need the bicycle, we’ll pick it up and you won’t have any further costs. If all goes well, you can take over the bicycle after three years.”
Although the Finnish tax exemption scheme for bike and e-bike purchases through employers is coming to a close, an argument has been made that this does not signal the end of corporate cycling, and that companies everywhere can make a real difference in boosting active travel.
Mikko Ampuja, CEO and Founder of Finnish bike benefit company Vapaus, has highlighted that the Finnish scheme primarily benefited higher income earners, leaving affordable personal active travel options out of the reach of many. “High earners gained the greatest tax savings, while lower-income workers – who stand to benefit most from affordable transport – were often excluded.”
The end of Finland’s tax incentive scheme has forced Vapaus to change tack, Ampuja says. Having leveraged their purchasing power with a range of high-quality European e-bike and regular bike brands, they work with companies to offer bikes to employees, on an affordable monthly basis with payments taken from the salary for streamlined administration. Options to change to a new model mid-contract are available for a fixed fee.
How employers can make a difference
Ampuja points out that companies have the capacity to put cycling benefit policies in place that can directly influence and benefit large numbers of employees – leading to lower emissions and enhanced employee wellbeing. This is often in contrast to national policies, which are subject to shift and change – such as the ending of Finland’s tax scheme after a period of five years.
In countries where there is strong support for corporate cycling schemes such as bike leasing, the numbers of people opting for active travel are substantially boosted. Belgium has a 20-year-old law in place which mandates that companies with over 500 employees must have a corporate mobility plan; the nation’s bike leasing sector saw a growth in net added value from €7 million in 2015, to €102 million in 2023. Germany is another success story, with 750,000 new company bikes being leased in 2024, bringing the country’s total number to 2.1 million leased bikes.
At the EU level, pressure is increasing on the Commission to include policies that support and boost bike leasing schemes as it prepares its Clean Corporate Vehicles initiative.
TRAXIO’s study highlights a strong growth in bicycle leasing for the region, with electric bicycles in particular proving popular with employees.
Bicycle leasing continues to gain momentum in Belgium, with electric bikes now making up the majority of leased two-wheelers. According to a new study by TRAXIO, 66% of all leased bikes in Belgium are e-bikes. As of mid-2025, the total number of leased bicycles stands at 166,696, with a record 52,278 new lease contracts signed in 2024 alone.
These findings are part of the latest TRAXIO VELO brochure, which for the first time, offers a comprehensive overview of the Belgian bicycle leasing sector.
Leasing supporting the transition into sustainable mobility
The report underscores the growing role of bicycle leasing in Belgium’s broader mobility transformation. An increasing number of employees are turning to cycling, particularly electric cycling, as a sustainable and active mode of daily transport.
Calls for policy support in Belgium
Despite the positive trend, TRAXIO notes that bicycle leasing remains underutilized, with only 1.91% of the working population currently using a lease bike. To unlock the full potential of this market, the organization is urging policymakers to integrate bicycle leasing more firmly into Belgium’s national mobility budget. TRAXIO emphasizes that with more structural support, the bike leasing sector can grow significantly and make a greater contribution to sustainable mobility in Belgium.
The German bike leasing company Jobrad has unveiled a new range of service packages aimed at enhancing customer flexibility and strengthening support for specialist bicycle retailers. The company has also announced the extension of its successful “Pro Cargo Bike” (Pro Lastenrad) initiative until the end of 2026, continuing its commitment to promoting sustainable, cargo-based mobility.
New tiered service model
In response to growing demand and the increasing diversity of leased bicycles, Jobrad has introduced a three-tiered service model: Basic, Comfort, and Unlimited. This structure allows for tailored services based on the type and usage of bicycles, including a clear distinction between standard bikes, e-bikes, and (e-)cargo bikes.
Details of the different packages are as follows:
The Basic package includes three routine inspections over the standard three-year lease period.
The Comfort package adds a defined repair budget for typical wear and tear.
The Unlimited package covers all wear-and-tear-related repairs without any cost limit, including battery replacement – a particularly valuable feature for e-bike and cargo bike users.
Budgets are adjusted based on the type of vehicle, with special provisions for e-cargo bikes, reflecting the higher maintenance demands of this growing segment.
Cargo bike incentives extended and expanded
Jobrad’s Pro Cargo Bike initiative, launched in 2023, has already facilitated the purchase of approximately 13,000 cargo bikes with over €3 million in subsidies distributed. This program will now be integrated into the new service model and extended until 2026, with funding made a permanent part of Jobrad’s offering.
Under the revised model, retailers selling cargo bikes in combination with a Jobrad service package will benefit from an annual inspection fee of €180—totaling €540 over three years. Jobrad describes this as the highest compensation in the company bike leasing market. Additionally, a one-time subsidy of €230 will be granted for qualifying cargo bike sales completed by the end of 2026, provided they are paired with Jobrad’s “Inspection” or “Full Service” packages.
Retailer support and market transparency
Developed in close cooperation with Jobrad’s specialist retailer network, which has already performed over 400,000 services as of 2024, the new service structure is designed to streamline processes and increase transparency. The company aims to reduce the operational burden on partners while ensuring customers receive consistent and comprehensive support.
Jobrad CEO Florian Baur emphasized the company’s focus is on a clear goal of providing “tailored solutions for every type of use, increased security, and a targeted strengthening of specialist retailers.”
Existing employer clients retain the flexibility to choose between legacy and new packages or define custom subsidy structures. New customers, however, will automatically be enrolled under the new service model, while maintaining freedom in configuring additional support options.