Tag Archive: Bike Leasing

  1. Enschede bicycle shop introduces a leasing scheme for adapted bicycles

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    Source: Fietsberaad Crow, Tubantia

    Picture credit: Lars Smook / Tubantia

    A bicycle shop in Enschede, the Netherlands, has introduced a leasing scheme for custom and adapted bicycles, providing greater access to mobility for customers with additional needs due to age or illness, who may be hesitant about investing in a suitable model.

    Landewé Fietsen, which has two branches in the town of Enschede, stocks various specially adapted bicycles including models from LEVA-EU member Van Raam, alongside more traditional bikes, e-bikes and cargo bikes.

    Owner Wim Landewé has created the scheme, Noaberlease, which enables customers to lease a custom bicycle for €200-€300 per month, with maintenance, insurance and roadside assistance included in the cost. Landewé says, “A tricycle costs €7,000 to €8,000, and a tandem costs around €10,000 if it’s electrically assisted.” He acknowledges that this upfront cost can be a deterrent for many people, particularly if they are apprehensive about their ongoing ability to use a bicycle. He continues, “We think that’s a shame because we want everyone to have access to bicycle mobility. If only because people who are not mobile often end up socially isolated.”

    The Netherlands’ leasing landscape

    The launch of Noaberlease is not Landewé’s first foray into bicycle leasing. He was a co-founder in 2001 of the pioneering Twentse Samenwerkende Rijwielhandelaars (TSR), a collective of bicycle dealers which helped ensure that employees could purchase bicycles through tax-friendly plans.

    Now, employees are more likely to lease through a company bike leasing scheme following their introduction in 2020. It was recently reported that a quarter of new electric bicycles in the Netherlands are leased through employers. Anouk Hiensch, Director of Lease a Bike, which provides both traditional and adapted models, says, “People appreciate not having to pay a large sum all at once for a good bike, making e-bikes accessible to all working Dutch people. Bicycles are becoming one of the most sought-after secondary employment benefits.” Heinsch goes on to observe: “An e-bike could replace a car for many people. We’re also seeing increased cycling thanks to company bicycles. There are advantages for employers too. Implementing the scheme is free of charge. And employees stay more energetic. Some employers consider this so important that they cover all the leasing costs.” 

    For Landewé’s private customers through Noaberlease, Wim Landewé sees clear advantages, with affordable costs and the ability to cancel after a year free of charge with no buyout agreement. “You can lease your customized bicycle. No large upfront investment, no setbacks, cancel anytime, free testing beforehand, and all-inclusive service and repairs. If you no longer need the bicycle, we’ll pick it up and you won’t have any further costs. If all goes well, you can take over the bicycle after three years.”

  2. The future of corporate cycling in Finland and beyond

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    Source: Zag Daily

    Although the Finnish tax exemption scheme for bike and e-bike purchases through employers is coming to a close, an argument has been made that this does not signal the end of corporate cycling, and that companies everywhere can make a real difference in boosting active travel.

    Mikko Ampuja, CEO and Founder of Finnish bike benefit company Vapaus, has highlighted that the Finnish scheme primarily benefited higher income earners, leaving affordable personal active travel options out of the reach of many. “High earners gained the greatest tax savings, while lower-income workers – who stand to benefit most from affordable transport – were often excluded.”

    The end of Finland’s tax incentive scheme has forced Vapaus to change tack, Ampuja says. Having leveraged their purchasing power with a range of high-quality European e-bike and regular bike brands, they work with companies to offer bikes to employees, on an affordable monthly basis with payments taken from the salary for streamlined administration. Options to change to a new model mid-contract are available for a fixed fee.

    How employers can make a difference

    Ampuja points out that companies have the capacity to put cycling benefit policies in place that can directly influence and benefit large numbers of employees – leading to lower emissions and enhanced employee wellbeing. This is often in contrast to national policies, which are subject to shift and change – such as the ending of Finland’s tax scheme after a period of five years.

    In countries where there is strong support for corporate cycling schemes such as bike leasing, the numbers of people opting for active travel are substantially boosted. Belgium has a 20-year-old law in place which mandates that companies with over 500 employees must have a corporate mobility plan; the nation’s bike leasing sector saw a growth in net added value from €7 million in 2015, to €102 million in 2023. Germany is another success story, with 750,000 new company bikes being leased in 2024, bringing the country’s total number to 2.1 million leased bikes.

    At the EU level, pressure is increasing on the Commission to include policies that support and boost bike leasing schemes as it prepares its Clean Corporate Vehicles initiative.

  3. 66% of leased bikes in Belgium are e-bikes

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    Source: Fietsberaad

    TRAXIO’s study highlights a strong growth in bicycle leasing for the region, with electric bicycles in particular proving popular with employees.

    Bicycle leasing continues to gain momentum in Belgium, with electric bikes now making up the majority of leased two-wheelers. According to a new study by TRAXIO, 66% of all leased bikes in Belgium are e-bikes. As of mid-2025, the total number of leased bicycles stands at 166,696, with a record 52,278 new lease contracts signed in 2024 alone.

    These findings are part of the latest TRAXIO VELO brochure, which for the first time, offers a comprehensive overview of the Belgian bicycle leasing sector.

    Leasing supporting the transition into sustainable mobility

    The report underscores the growing role of bicycle leasing in Belgium’s broader mobility transformation. An increasing number of employees are turning to cycling, particularly electric cycling, as a sustainable and active mode of daily transport.

    Calls for policy support in Belgium

    Despite the positive trend, TRAXIO notes that bicycle leasing remains underutilized, with only 1.91% of the working population currently using a lease bike. To unlock the full potential of this market, the organization is urging policymakers to integrate bicycle leasing more firmly into Belgium’s national mobility budget. TRAXIO emphasizes that with more structural support, the bike leasing sector can grow significantly and make a greater contribution to sustainable mobility in Belgium.

  4. Jobrad announces revised service packages and extends cargo bike funding through 2026

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    Source: SAZ Bike

    The German bike leasing company Jobrad has unveiled a new range of service packages aimed at enhancing customer flexibility and strengthening support for specialist bicycle retailers. The company has also announced the extension of its successful “Pro Cargo Bike” (Pro Lastenrad) initiative until the end of 2026, continuing its commitment to promoting sustainable, cargo-based mobility.

    New tiered service model

    In response to growing demand and the increasing diversity of leased bicycles, Jobrad has introduced a three-tiered service model: Basic, Comfort, and Unlimited. This structure allows for tailored services based on the type and usage of bicycles, including a clear distinction between standard bikes, e-bikes, and (e-)cargo bikes.

    Details of the different packages are as follows:

    • The Basic package includes three routine inspections over the standard three-year lease period.
    • The Comfort package adds a defined repair budget for typical wear and tear.
    • The Unlimited package covers all wear-and-tear-related repairs without any cost limit, including battery replacement – a particularly valuable feature for e-bike and cargo bike users.

    Budgets are adjusted based on the type of vehicle, with special provisions for e-cargo bikes, reflecting the higher maintenance demands of this growing segment.

    Cargo bike incentives extended and expanded

    Jobrad’s Pro Cargo Bike initiative, launched in 2023, has already facilitated the purchase of approximately 13,000 cargo bikes with over €3 million in subsidies distributed. This program will now be integrated into the new service model and extended until 2026, with funding made a permanent part of Jobrad’s offering.

    Under the revised model, retailers selling cargo bikes in combination with a Jobrad service package will benefit from an annual inspection fee of €180—totaling €540 over three years. Jobrad describes this as the highest compensation in the company bike leasing market. Additionally, a one-time subsidy of €230 will be granted for qualifying cargo bike sales completed by the end of 2026, provided they are paired with Jobrad’s “Inspection” or “Full Service” packages.

    Retailer support and market transparency

    Developed in close cooperation with Jobrad’s specialist retailer network, which has already performed over 400,000 services as of 2024, the new service structure is designed to streamline processes and increase transparency. The company aims to reduce the operational burden on partners while ensuring customers receive consistent and comprehensive support.

    Jobrad CEO Florian Baur emphasized the company’s focus is on a clear goal of providing “tailored solutions for every type of use, increased security, and a targeted strengthening of specialist retailers.”

    Existing employer clients retain the flexibility to choose between legacy and new packages or define custom subsidy structures. New customers, however, will automatically be enrolled under the new service model, while maintaining freedom in configuring additional support options.