Tag Archive: Batribike

  1. Promovec expands into branded e-bikes with launch of Batribike and Humber Bicycles

    Comments Off on Promovec expands into branded e-bikes with launch of Batribike and Humber Bicycles

    Source: Promovec

    LEVA-EU member Promovec A/S introduces two e-bike brands into the Nordic countries, Batribike and Humber Bicycles, marking a major strategic milestone for the Danish company.

    The brands are built on a solid foundation of more than 25 years of experience in developing and producing e-bikes combined with a clear ambition to deliver modern e-mobility solutions that stand out in both design and value.

    Brands rooted in Danish design

    Batribike and Humber Bicycles have been designed as two distinct brands, each with its own clear visual identity and purpose.
    Both are developed in Denmark and reflect a strong Scandinavian design philosophy.

    • Our goal has been to combine Danish design, proven technical expertise and strong value-for-money into two brands with clear identities and broad market relevance, says Jesper Lundqvist, CEO & Owner, Promovec A/S.

    Two brands with separate product ranges

    • Batribike offers a range of classic two-wheeled e-bikes designed for everyday mobility, where comfort, reliability and ease of use meet attractive pricing.
    • Humber Bicycles is a new lifestyle cargo and utility brand, featuring a wide range of next-generation cargo bikes developed for both private and commercial applications.

    With Humber Bicycles, Promovec strengthens its position within the rapidly growing cargo segment, addressing increasing demand for practical, sustainable transport solutions.

    Designed for today’s market – and tomorrow’s needs

    Both brands are created to meet the demands of a changing mobility landscape, where functionality, sustainability, and price transparency play a crucial role.

    At the same time, Humber Bicycles has been developed with strong international appeal, supporting Promovec’s ambitions for continued growth in global markets.

    European market focus

    Both brands are now being introduced across selected European markets through dedicated dealer networks, supported by new websites and complete product portfolios.

    About Promovec A/S

    Promovec A/S is a Danish-based developer and supplier of electric bikes and mobility solutions. With more than 25 years of experience, the company combines technical expertise with Scandinavian design and strong partner-driven distribution across Europe.

    For more information

    Please visit:
    www.batribike.com
    www.humberbicycles.com

    Contact

    Jesper Lundqvist, Owner & CEO, Promovec Group A/S
    jl@promovec.dk – mobile: +45 51 29 89 74

    Photo
    Photos may be used freely for editorial use. Credit: Promovec A/S

  2. Promovec holds dealer event

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    Source: Promovec

    The LEVA-EU member recently brought its dealers together to educate them on new brands Humber Bicycles and Batribike, to help them kickstart the cycling season with strong momentum.

    In December 2025, the Danish brand announced the additions of electric cargo bikes, Humber Bicycles, and Batribike e-bikes, to its portfolio. Coinciding with the planned launch of the electric bike brands in spring 2026, it recently invited its dealers to its headquarters in Aarhus N and Thon Hotel in Taastrup to ensure they were fully equipped with valuable knowledge on them for the upcoming season.

    The event updated dealers with:

    • Promovec’s new service module, ProSolve, which enables easier troubleshooting and delivers excellent customer service for dealers.
    • An overview of displays, key features, and how they can be integrated with the ProSolve and the e-Connect app
    • A fully comprehensive review of its Humber Bicycles electric cargo bikes and Batribike e-bikes ranges, providing dealers with a full update on their models, components, and electrical systems
    • Promovec’s marketing initiative insights, which include POS/in-store materials, websites, branding, and more
    • An outline of the strongest sales arguments for both new bike brands

    Promovec also presented test riding opportunities for the new e-bikes for its dealers, and gave an exclusive insight into its battery and mid-drive motor production.

    The brand greatly appreciated the attendance of its dealers for a productive and fulfilling event, and wishes them great success for the upcoming cycling season.