Vyber at B2B Festival
Comments Off on Vyber at B2B FestivalSource: Nieuwsfiets
The LEVA-EU member exhibited at the recent bicycle trade show with a trendy booth offering a lively party atmosphere as a representation of Vyber riding experiences.
Recently at the Nieuwsfiets B2B Festival in Brabanthallen in ‘s-Hertogenbosch, Netherlands, Dutch e-bike brand Vyber greeted its booth visitors with a feeling of good spirits. Vyber’s slogan “Good, good vibes” was evident on its wall, as it played music and offered refreshments. Intermittently, a confetti cannon would go off, maximising the booth’s party atmosphere.
As Vyber proudly displayed its bicycles hanging above mirrors, its owner Peter Lubbers described the association between the booth’s party atmosphere and how the brand wants its riders to feel as they use Vyber bicycles.
He explained that Vyber doesn’t want to be like other bicycle brands. “Of course, the quality of the bike has to be top-notch; that’s the foundation. But that’s where the comparison ends. We’re a brand with a vibe, born from a feeling. We want to make bikes that make you happy, 7 days a week, 365 days a year. Bikes that ride well, are technically top-notch, give you a good feeling, for a fair price and with perfect service.”
Learn more about Vyber’s offering on its website.