Source: Stromer

LEVA-EU member Stromer has announced the launch of STROMER LABS, a long-term innovation program that offers selected media, partners, customers, and brand enthusiasts unprecedented behind-the-scenes access to the development of the company’s next-generation product platform.

More than a campaign, content hub, or newsletter, STROMER LABS is designed as an evolving innovation platform that will gradually reveal the ideas, technologies, engineering decisions, and product innovations shaping the future of Stromer.

The initiative reflects Stromer’s commitment to transparency, innovation, and meaningful engagement with its community. Through STROMER LABS, participants gain access to content typically reserved for internal development teams, offering a unique perspective on how the future of premium connected e-mobility is being created.

STROMER LABS will provide selected insights into ongoing development projects, technology stories, product updates, and key innovation milestones as the company prepares for the launch of its new product platform in Q1 2027.

Following the initial launch with visitors of the STROMER Black Box experience at Velofollies 2026 earlier this year, the platform is now being opened to members of the broader Stromer community, retail partners and selected media representatives. To maintain the exclusive nature of the experience, access is granted through an individual registration and approval process.

Executive Quotes

Marcel Korner, CEO of myStromer AG, said:

“At Stromer, innovation has always been driven by a clear ambition: to redefine premium mobility through technology, design and customer experience. With STROMER LABS, we are opening selected parts of this journey to our community, partners and media representatives. We want to create transparency around how innovation happens at Stromer and share our vision for the future of connected premium mobility as we prepare for the launch of our next-generation platform in 2027.”

Christoph Lindlein, Chief Marketing Officer at Stromer, said:

“STROMER LABS enables us to engage with our customers, partners and brand enthusiasts in a completely new way. By sharing selected insights into our innovation journey, we can build anticipation, strengthen engagement and provide our community with a unique perspective on how the future of Stromer is taking shape.”

Franz Reindl, Chief Technology Officer at Stromer, said:

“The mobility industry continues to evolve rapidly, making innovation and execution more important than ever. Our teams have worked relentlessly to develop the next generation of Stromer products, and we are excited to begin sharing selected aspects of this journey. STROMER LABS offers a unique opportunity to experience the thinking, technology and engineering behind the future of our brand long before these products reach the market.”

Registration and Access:

Selected media representatives are invited to register for access at: https://labs.stromerbike.com.

Approved participants will receive exclusive updates, development insights, and behind-the-scenes content throughout the journey toward the launch of Stromer’s next-generation product platform in 2027.

About myStromer AG

Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its premium speed pedelecs. myStromer AG produces all its e-bikes at its Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes < 45 km/h). The company has 140 employees, two subsidiaries (The Netherlands and Romania) and sells its products in 26 countries. At Stromer, “Swissness” is a promise of quality, design, precision, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has complemented the portfolio with urban, high-quality, lightweight e-bikes (< 25 km/h). With its high-end products, myStromer provides a contemporary mobility solution for commuters and all-day e-bike enthusiasts. This is confirmed by the 720 million kilometers ridden with Stromer bikes to date. Stromer is #HereToChange.

Media Contact:

myStromer AG
Christoph Lindlein
Media Relations
Freiburgstrasse 798
CH-3173 Oberwangen
Switzerland
E-mail: media@stromerbike.com
stromerbike.com