LEVA-EU member myStromer AG announces that it will discontinue its business in the USA and Canada with immediate effect.

Considering the current challenges in the bicycle industry and a significantly slower development of the North American market, the company has decided to take this step. Despite intensive efforts, a transfer of the business to a specialized distributor could not be realized. Nevertheless, myStromer AG remains confident and focused on its further international expansion plans and the continuous development of its product portfolio.

Stromer and Desiknio bikes will no longer be delivered to the USA and Canada. Existing retail partners will be able to process warranties as well as orders for spare parts and components via the Swiss headquarters from November 16th, 2024, onwards. Stromer Partners will receive competent dealer support via the Stromer Portal ticketing system at headquarters. Retailer support for Desiknio can be done as usual through the distributor Quality Bicycle Products QBP. End customers will continue to be able to contact their usual Stromer or Desiknio dealer for service and warranty cases. Towards end customers, both the dealers, Stromer and Desiknio will continue to honour their warranty commitments.

“Despite our continuous efforts to optimize our business processes in the USA and to strengthen our market presence, we regret having to take this unavoidable step“, explains Stromer CEO Karl Ludwig Kley.

Media Contact: Fabienne Gilliéron, Communication Manager, myStromer AG | media@stromerbike.com | +41 31 848 23 15

About Stromer

Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs. myStromer AG produces all its e-bikes at its Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes < 45 km/h). The company has around 150 employees, two subsidiaries (Netherlands and Romania) and sells its products in 28 countries. At Stromer, “Swissness” is a promise of quality, design, precision, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has complemented the portfolio with urban, high-quality bicycles (< 25 km/h). With its high-end products, Stromer provides a contemporary mobility solution for commuters. This is confirmed by the <500 million kilometers ridden with Stromer bikes. Stromer is #HereToChange.