Source: QWIC

The LEVA EU member has announced Burkhardt as Sales Representative for Central Germany, effective September 1. The move marks the continued expansion of the company’s presence in the German market, following the recent onboarding of Rasched S. Abu-Isbeih earlier this year.

Burkhardt is no stranger to QWIC. He previously served as part of the company’s Sales Team during its initial phase in Germany and recalls his earlier collaboration with dealer partners as both close and highly rewarding. His return emphasizes QWIC’s renewed focus on building strong, long-term relationships with retailers.

With more than 35 years of sales experience, Burkhardt brings a wealth of expertise from across industries. Most recently, he worked in the solar energy sector, where he played a key role in marketing innovative renewable energy solutions. His professional background reflects both an affinity for sustainable technologies and a proven track record in developing dealer networks.

Speaking about his decision to rejoin QWIC, Burkhardt expressed enthusiasm for the company’s new trajectory: “I couldn’t miss the chance to actively shape QWIC’s new chapter in Germany. It’s fantastic to once again work alongside such dedicated colleagues and partners.”

QWIC has highlighted Burkhardt’s passion for e-mobility, his deep understanding of the bicycle retail market, and his long-standing sales acumen as key strengths that will benefit its dealer network. In his new role, he will provide dedicated support to dealers in Central Germany, aiming to help partners expand their business with QWIC’s portfolio of premium e-bikes.

Together with Abu-Isbeih and the wider German team, Burkhardt’s appointment reflects QWIC’s broader commitment to solidifying its presence in Germany. The company continues to emphasize not only the quality of its e-bikes but also its dedication to service excellence and close collaboration with dealers.

By strengthening its sales organization with experienced professionals who understand both the market and the brand’s values, QWIC aims to further establish itself as a leading player in the German e-bike sector.