Leva

Promovec introduces new e-bike brands to Danish market

22/09/2025

2 minutes

Source: Promovec

LEVA-EU member Promovec has been showcasing its own new brand, Humber cargo bikes, and British e-bike brand Batribike, at expo events organised by bicycle wholesaler Søndergaard & Sønner, and at Promovec’s own CYKELLIV fair in Aarhus, Denmark.

Humber Bicycles is a new e-cargo bike line launched by Promovec, with both two- and three-wheeled versions available to suit a variety of rider needs. Promovec states that they are durable, reliable, and designed with usability and smart details in mind.

Batribike is a British e-bike brand which is now relaunching onto the Danish market with new models specifically  tailored to Scandinavian riders. The e-bikes, which come to Denmark in familiar designs but with upgraded, high-quality components, are available in three price categories. 

Promovec has initially revealed the Humber and Batribike models at Søndergaard & Sønner expo events in Sabro and Tasstrup, ahead of a formal launch at their own CYKELLIV fair from September 21-23 at their facilities in Aarhus. 

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