Promovec at Eurobike, and beyond
22/06/2026
2 minutes
Source: Promovec
The LEVA-EU member will be exhibiting at the prestigious show again, where it will showcase its latest developments, including the cutting-edge Humber Bicycles cargo program and Prosolve, its new digital service support tool. The news coincides with the company’s employees cycling 4,760.3 km in May for the Danish Cyclists Federation Bike to Work campaign, and the appointment of a new area sales manager.
The Danish company states that it is looking forward to meeting with the industry, customers and partners, as it showcases what’s new at Promovec.
At Eurobike, it will be focusing on these three key aspects:
- Humber Bicycles: its next-generation cargo program, which has been designed with everyday functionality and value in mind
- A mid-drive motor made in Denmark, which has been created to provide smooth performance, reliability and efficiency.
- Prosolve – its new digital tool that’s been innovated to simplify service, diagnostics and aftersales support.



Promovec’s participation in national Bike to Work campaign
In May, Promovec’s employees took part in the Danish Cycling Federation’s annual We Bike to Work campaign (Vi Cykler til Arbejde) which promotes greener transportation habits.
For the occasion, Promovec had two teams of 16 employees participating, where they cycled 4,760.3 km.
New Area Sales Manager appointment
Promovec recently announced that Joachim Green has been appointed as its new Area Sales Manager. He will be responsible for dealers in the Zealand and Copenhagen regions and will play a significant role in strengthening Promovec’s relationships with them for its new e-bike brands, Humber Bicycles and Batribike.
Joachim Green brings over 30 years of experience to the role, with strong sales and technical expertise and in-depth industry knowledge, after running his own bike shop and having previously worked at C.Reinhardt, Gazelle and Kalkhoff Bikes.