Source: Opmaet Fietsen

LEVA-EU member Opmaet Fietsen, the Netherlands-based manufacturer of folding electric bikes, has revealed its revamped new look which emphasises freedom, and a fresh slogan which encapsulates that sense of independence.

Announcing the newly refined appearance in a LinkedIn post, Opmaet states that its brand identity “has become more understated, sleek and professional, with a new logo that places freedom at its heart.”

The sense of freedom and confidence that the company’s bikes unleash is behind the new Opmaet slogan: everyone forward. The brand states that “we believe that everyone should be able to continue cycling safely and comfortably, thereby retaining a sense of freedom.”