Source: Opmaet Fietsen

The LEVA-EU member has announced ambitions for controlled growth without compromising its quality, focus and identity. It is aiming to build a scalable commercial structure for expansion that’s future-proof.

The Dutch folding bike brand emphasises the importance of craftmanship and customisation as key, as it embarks on scalable and sustained business growth.

It announced that it is working with Sales Consultant and Business Development Specialist, Menno B, for commercial optimisation.

Menno will help set up and roll out a dealer model for Opmaet Fietsen in the Benelux, which will include the establishment of a clear commercial proposition, as well as identification and supervision of dealers. The move has been described by the company as “a strategic step that makes it possible to further grow the brand, while maintaining quality, focus and identity”.

About Menno’s appointment, Co-Founders Stefan Schuurman and Olivier Parmentier stated:

“This was exactly the step we needed. With Menno, we have brought someone on board who not only thinks strategically, but also executes. This gives us as MT the space to build the future of Opmaet Cycling.”

Opmaet Fietsen is grateful for this collaboration as it sets its sights on strong and sustainable success in the Benelux.