Source: Nieuwsfiets Image credit: Nieuwsfiets

Following four successful years of organising its Benelux-focused B2B FESTIVAL, the bicycle media has announced plans to organise a new international trade show. If sufficient support is established, it is anticipated to take place October 6-8 at Expo Greater Amsterdam in Vijfhuizen.

Cycle Expo Amsterdam is being promoted as the new alternative global cycling industry event, with manufacturers and supplies from across the world being invited to take part in the event, which has close proximity to Amsterdam’s Schiphol Airport, with the location being as convenient as possible for visitors and exhibitors.

Organisers Arnauld and Rick Hackmann said the following about the exhibition location’s logistically convenient location:

“The distance between Schiphol and Expo Greater Amsterdam is only 16 km, you can’t get any closer. And Amsterdam is also very close, so the hotel options are endless.”

An event to support the global bicycle industry in a tough market

Hackmann explained that the concept of Cycle Expo Amsterdam is to be an affordable meeting place for the global bicycling industry, after experiencing difficult market conditions in the past few years. With Nieuwfiets’ regional trade show B2B FESTIVAL, it facilitated exhibitors in saving costs and only needing to bring minimal items with them. The organisers plan to adopt a similar approach for Cycle Expo Amsterdam.

“International trade has been struggling for years, putting pressure on all sorts of budgets. This reality cannot and should not be ignored. That’s why we opted for Full Service Stands, which offer exhibitors a complete presentation solution, including printed backdrops, so they can all have their own unique look and feel. You don’t have to make huge investments for that. We’ve had good experiences with these Full Service Stands over the past four years at our local trade show, B2B FESTIVAL. Exhibitors need to bring relatively few items with them to present their products in an attractive and professional manner. This allows them to save on the costs of building their own stands.”

An opportunity to experience Dutch cycling culture

The exhibition will enable visitors to experience Dutch cycling culture, with the Netherlands being one of the few countries where cycling is deeply integrated into daily life.

Hackmann states that having the new international event in the Netherlands is a logical choice:

“Exhibitors have the opportunity to explore the area around Cycle Expo Amsterdam on their own and experience the unique Dutch cycling culture firsthand. It’s actually only logical that an international bike show should be organized from the Netherlands. Of course, there are already renowned international bike fairs, but we believe a new alternative is definitely in the pipeline.”

Anticipating global bicycle industry support

The organisers have clarified that support for Cycle Expo Amsterdam will be examined. If there is enough interest, the show is expected to commence on Wednesday, October 6, 2027.

“We hope to start with around 200 international exhibitors and grow from there. Four years ago, we launched the B2B FESTIVAL in a similar way,” says Hackmann, about his event expectations.

“Especially because the target audience is completely different. With the B2B FESTIVAL, we focus on bicycle retailers from the Netherlands and Belgium, but with Cycle Expo Amsterdam, we’re targeting the entire international bicycle industry: manufacturers, buyers, product managers, you name it. We’re organizing this new, alternative meeting point specifically for them.”