
Name change from Van Raam Reha Bikes B.V. to Van Raam Mobility B.V.
21/10/2024
3 minutes
Van Raam opts for a new name with a broader vision on mobility
Van Raam, the leading manufacturer of adapted bicycles, announces a major name change. Van Raam Reha Bikes B.V. will henceforth continue under the name Van Raam Mobility B.V. This name change underlines the company’s ambition to make mobility accessible to a wider, international audience, while the company remains committed to innovative solutions in the field of inclusive bicycle mobility.
Van Raam looks beyond rehabilitation
Traditionally, Van Raam has focused on the rehabilitation sector, but with the new name, the company wants to emphasize that its products are suitable for a much broader target group. The company is seeing the growth of a new target group: seniors for whom a two-wheeler is no longer a safe option but still want to continue cycling and want to go out independently.
“We remain committed to people with disabilities, but our bicycles are for everyone who wants to experience mobility, independence and freedom,” says Jan-Willem Boezel, CEO of Van Raam. “With the new name, Van Raam Mobility, we show that we are ready for the future and focus on mobility in the broadest sense of the word, without limiting ourselves to one specific sector.”
International ambition and inclusivity
The new name not only reflects Van Raam’s broader vision, but also its international ambition. With customers in more than 20 countries and a growing demand for adapted bicycles worldwide, the step to a name with an international character makes sense.
“Our slogan ‘Let’s all cycle’ sums up exactly what we stand for. We want everyone to have the opportunity to ride a bike, regardless of age or physical disability. We call this inclusive bicycle mobility. Cycling stands for freedom, independence and sustainability, and we want to propagate that worldwide,” says Boezel.
Innovation and mobility for all
Van Raam continues to focus on innovative solutions such as tricycles, tandems and wheelchair bikes. The products are designed to not only support people with disabilities, but also to provide a reliable cycling solution for the elderly and others looking for stability and safety.
About Van Raam Mobility B.V.
Van Raam, based in Varsseveld (NL) is a Dutch manufacturer of adapted bicycles, such as tricycles, side-by-side tandems, tandems and mobility scooter bicycles. The company focuses on designing bicycles for people with mobility impairments, the elderly, and anyone looking for extra stability and safety.
At Van Raam, they are committed to making cycling possible for everyone. They call it inclusive bicycle mobility. With a tailor-made bicycle, Van Raam makes cycling accessible to those who are no longer so self-evident. With in-depth knowledge and passion for bicycle mobility, they develop bicycles tailored to personal needs and wishes. Driven by progress, they look at what is possible. For example, they make it possible to (continue to) cycle independently or to go out with a bicycle for several people.
With the slogan ‘Let’s all cycle’, Van Raam strives to let as many people as possible enjoy cycling worldwide. Van Raam exports its products to more than 20 countries and continues to innovate to make cycling more accessible to everyone.
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