
Micro Unveils New Milestones: Microlino Spider Concept and Custom Program
13/01/2025
5 minutes
- World premiere of the Microlino Spider Concept: Dubbed the “Anti-Pick-Up Truck,” the Microlino Spider introduces an open-side design and innovative new features, providing a stylish and safer alternative to golf carts for U.S. neighborhoods and European leisure destinations.
- Redefining Personalization in the microcar segment: The Microlino Custom Program allows customers to design their ideal microcar through an intuitive online configurator, offering real-time visualization of their creation. Personalization options include body, roof, accents, trim line, wheel cap and logo colors, along with a choice of interior packages and battery sizes.
Micro is redefining the micromobility landscape with two major announcements at the 2025 Brussels Motor Show: the world premiere of the Microlino Spider concept and the launch of the Microlino Custom Program.
Microlino Spider Concept: The “Anti-Pick-Up Truck” for the U.S. Market
Micro is set to unveil a world premiere at the 2025 Brussels Motor Show: the Microlino Spider concept. As the fourth iteration of the iconic Swiss microcar—following the Microlino, the Microlino Lite, and the Microlino Spiaggina—it has been designed not only for hotels and golf clubs in Europe but also as a dedicated electric vehicle for residential areas in the United States.
“Americans don’t just drive large cars. In fact, the U.S. is the world’s biggest market for golf carts, where they’re often used for personal transport within neighborhoods. That’s exactly why we created the Microlino Spider”, says Chairman Wim Ouboter. “Consider it the antithesis to massive electric pickup trucks—not built for the 5% of trips where you need to haul a lot, but for the 95% of trips where you are alone, driving to work.”
While the U.S. has different vehicle categories compared to Europe, vehicles like the Microlino Spider are allowed to drive on most roadways with a speed limit of 35 mph or less, which account for more than half of total roadways in the country.
Retaining the distinctive design DNA of the Microlino, the Spider introduces several key differences. Its side panels are cut out, allowing drivers and passengers to hop in and out in seconds—no doors required—mimicking the ease and style of golf carts. The open roof can be upgraded with an optional canvas for shade, and the seating is redesigned to facilitate entry from the side rather than through a traditional front door.
Wood accents on the steering wheel and sill guards add a refined, maritime flair, while an innovative color-shifting paint transitions between shades of blue, green, and purple depending on the light. Inside, the Microlino Spider complements its striking exterior with a cool blue-and-white interior.
Though still a concept, Micro aims to bring the Microlino Spider to the U.S. market as a more stylish and safer alternative to golf carts, ideal for personal errands or commuting. Its technical specifications will be similar to the current Microlino, adapted for U.S. regulations, and it will be available in a range of vibrant colors.
To launch in the U.S., Micro is actively seeking partners such as dealer groups, leasing companies, and other entrepreneurs interested in bringing this new vehicle category to the country. For Europe, Micro will leverage its existing dealer network, which now includes more than 100 points of sale.
Microlino Custom Program: Design Your Dream Microlino
Microlino enthusiasts can take personalization to the next level with the launch of the Microlino Custom Program, now available on the official Microlino website. With over a thousand unique customization options, every Microlino becomes a true personal statement.
Customization Highlights:
- Exterior: A wide range of customization options are available, including body, roof, accent, trim line, wheel cap and logo colors, enabling unique combinations.
- Interior: Standard and premium interior packages offer flexibility to match different preferences for comfort and style.
- Battery: Three options—5.5 kWh, 10.5 kWh, and 15 kWh—suit diverse mobility needs.
The Microlino’s local production in Turin, Italy, provides a strategic advantage over other competitors in this segment who usually produce vehicles in North Africa or Asia. This approach allows for greater flexibility, enabling a level of customization unmatched in its category—all while maintaining the highest standards of quality and sustainability.
“With the Microlino Custom Program, we want to leverage our strengths with local production here in Turin and offer our customers maximum design freedom, something that has never been seen in this vehicle category before”, says Co-Founder Merlin Ouboter.
The program’s seamless online configurator developed with the Italian design studio Whivestudio using Unreal Engine technology, lets customers visualize their designs in real time. The first personalized Microlinos will be delivered starting in spring 2025.
About Micro
Since its founding in 1999 by Wim Ouboter, Micro has established itself as a pioneer of urban mobility. With the invention of the first kick scooter, Micro coined the term “micromobility.” In 2013, Micro expanded its scope to electric mobility and launched the first e-scooter. Since then, the company has continued to develop its electric product lines and started collaborations with car manufacturers such as Mercedes, Mazda or Peugeot. The development of the Microlino began in 2015 under the direction of Wim Ouboter’s sons Merlin and Oliver. As a 100% family-owned company, Micro is characterized by its commitment to innovation, quality and sustainability. The company has received numerous awards, including the Best Design Award for the Microlino and the Fast Company Most Innovative Companies Award. More information is available at www.microlino-car.com.
Press Contact
Merlin Ouboter, Co-Founder & CMO
Bahnhofstrasse 10, 8700 Küsnacht ZH
merlin.ouboter@micro.ms
+41 79 837 38 66
Press Kit
Microlino Spider Concept

Microlino Custom Program: https://microlino-car.com/en-ch/customizing-configurator
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