Viiala

About

Viiala is a Swiss-based mobility company redefining what cycling stands for: from one option among many to the option people actively choose. Viiala wants to challenge and disrupt the cycling industry. Viiala is building the next generation of premium e-bikes, with R&D hubs in Switzerland and Dubai. Engineered with 95% of components sourced from Europe and the USA, Viiala also plans to assemble in Europe.

As cities grow more congested and riders demand moresafety, efficient power management, range, design, and digital integration, Viiala challenges the status quo with a bold vision: no shortcuts, no compromises — only absolute performance and trust. “Our competition isnʼt other bike brands—itʼs every other mobility option you could pick.”

Unveiled in 2025 as part of the Honourable Merchants Group and launching its inaugural bikes in 2028, Viialaʼs first model enters a new, untapped technological and innovation-led market in the segment. More than an e-bike, it is a statement of possibility — where engineering, aesthetics, and purpose converge to create the ultimate riding experience for the cities of today and the roads of tomorrow. The company is founded by Tomi Viiala and François Bennahmias.

Tomi Viiala: “Our mission at Viiala is to create bikes that today seem unimaginable, but tomorrow become
indispensable.”