Cowboy is a Belgian designer that is developing innovative electric bikes for urban riders. Our main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient manner. Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium.
Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot “Best of the Best” award for the prototype of the 2019 model.
With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport. Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort, and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design, and meticulous customer service.
Cowboy raised ten million EUR from international investors (including Index Ventures, Tiger Global and Hardware Club) in the Series A round in autumn 2018 and quickly sold out its entire stock of bikes in Belgium last year. In April 2019 Cowboy launched its second model and introduced it to Germany, France, the Netherlands and most recently the UK, Spain and Italy.
In June 2020, Cowboy unveils its third-generation electric bike. The Cowboy 3 model is engineered with several significant new hardware features including a single-gear automatic transmission to create the smoothest, simplest mode of transport on the streets today. With an obsessive, Cowboy continues to hold a distinct performance advantage in the market. Cowboy 3 uses the latest in design, smart technology, and manufacturing excellence.
End of July, Cowboy announced a €23M in Series B funding with Exor Seeds, the early investment arm of Exor, controlling shareholder of Ferrari, HCVC, and Isomer Capital led the round, and were joined by Future Positive Capital and Index Ventures, each of whom are known to support entrepreneurship and impact innovation in Europe.
Headquarters & Locations
Cowboy HQ, 67 Rue de la Régence, 1000 Brussels.
Cowboy Flagship Store, 19 Quai du Hainaut, 1080 Brussels.
Cowboy is a Belgian designer and manufacturer that is developing innovative electric bikes for urban riders. Cowboy continues to transform the bike and mobility industries—from point of sale to point of service—with a mission to free cities from the car by building a community of riders choosing a more enjoyable, sustainable, and efficient mode of transport.
Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design, and meticulous service.
Number of Employees
Cowboy currently employs 55 employees.
Eurobike – Best bike 2018
Red Dot – Best design 2018
Red Dot – Best of the Best 2019
Retailer of the Year 2019 for Cowboy Flagship Store
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.