Source: Nieuwsfiets, Qwic

After more than 20 years in the bicycle industry and experience with several leading brands, Boer has been appointed to join the LEVA-EU member, QWIC, where he will oversee the Central and Eastern Netherlands region and serve as the primary point of contact for dealers.

Boer brings two decades of experience in the bicycle industry to QWIC. He began his career as a sales assistant at Van Kortenhof in Vlaardingen before moving on to sales and management positions with several leading bicycle brands. His previous roles include sales representative and sales manager at Dutch Bicycle Group, BIG (Rivel), and most recently, over four years at Huyser.

This professional background has provided Boer with a strong foundation in both relationship management and business development, enabling him to maintain long-standing dealer connections while building new partnerships.

Focus on dealer collaboration

According to QWIC’s commercial director, Rens Evers, Boer’s appointment highlights the company’s commitment to strengthening dealer relations:

“For Mark, it feels like the perfect step to work for a leading brand like QWIC. With his customer-oriented approach and broad product knowledge, he is looking forward to further strengthening the cooperation with the dealers. In this position, he can once again work with existing customers and new relations from his own network, something he is very much looking forward to.”