Source: Zag Daily

The LEVA-EU member has amended its membership programme to offer better value for regular electric bike and scooter riders. It now offers flat rate rides for an unlimited number of 20-minute trips, with journeys under 5 minutes being discounted further.

The new flat rates, which have already been launched across cities in Italy, Germany, Australia, New Zealand, the US, and the UK, are the latest addition to the monthly LimePrime subscription option. The package also includes free unlocks and the extension of 30-minute reservations.

Lime’s CEO Wayne Ting said the following about the package update to Zag Daily:

“At Lime, our mission is to build a future where transportation is shared, affordable and carbon-free. Affordability features prominently because we can’t achieve our mission if people don’t feel like Lime is accessible. For riders who might otherwise rely on us for everyday trips like commutes and errands, cost could be the difference between them choosing a Lime or hopping in their car or taking a taxi.”

Ting noted that the new flat-rate pricing option gives users greater certainty about the cost of Lime trips, making it “an easy and practical decision.”

Addressing shared micromobility costs

Taking into account that specific prices and discounts vary depending on markets, Lime told Zag Daily that the cost of journeys under five minutes will be approximately the same as the standard unlock fee in each city.

With costs being one of the largest barriers to shared micromobility user adoption, other operators have also introduced pricing schemes for low-income users.

City tenders are also making financial accessibility more of a priority, such as Denver, a significant shared micromobility city in the US which made low-income access a major priority in its most recent tender.

As public transportation fares continue to increase in various cities like New York and London, pricing looks set to play a significant role in influencing shared mobility ridership in the coming months.